Multi-Channel Performance Media Manager for Retail Growth

asda; Greater London; Hybrid; GBP 52,000 - 68,000; Full time

Benefits offered by this job

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount in store and on

Free access to wellbeing services

Asda Allies Inclusion Networks

Parental leave policies

Job summary

Asda is hiring a Performance Media Manager to drive customer acquisition and growth across Clothing & Home. You will own strategy and execution of paid search, paid social, display and affiliates, leading a small team and partnering with agencies to optimise ROI in a fast-paced retail environment.

You will collaborate with brand, trading, e-commerce and analytics teams, using data to inform targeting and media planning. The role offers hybrid working and a comprehensive benefits package.

Qualifications

• Experience managing multi-channel performance media programmes in retail or ecommerce.
• Proven ability to turn data into actionable insights.
• Demonstrated agency management experience with media partners.

Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across Clothing and Home.
• Manage and develop one direct report.
• Work with external media agencies to brief, optimise and review channel performance.
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics.
• Use data to inform audience targeting and media planning.
• Complete weekly reporting on campaign performance and KPIs.
• Lead test-and-learn roadmaps to improve efficiency and ROI.
• Partner with agency teams to monitor KPIs and extract insights.
• Champion customer-first thinking aligning with brand strategy and commercial goals.

Skills

Multi-channel performance

Paid Search

Paid Social

Affiliates

Agency management

Data-driven

Cross-functional

Line management

Communication

Budget management

Job description

Asda is hiring a Performance Media Manager to drive customer acquisition and growth across Clothing & Home. You will own strategy and execution of paid search, paid social, display and affiliates, leading a small team and partnering with agencies to optimise ROI in a fast-paced retail environment.

You will collaborate with brand, trading, e-commerce and analytics teams, using data to inform targeting and media planning. The role offers hybrid working and a comprehensive benefits package.