Performance Media Manager

asda; Greater London; Hybrid; GBP 52,000 - 68,000; Full time

Benefits offered by this job

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount in store and on

Free access to wellbeing services

Asda Allies Inclusion Networks

Parental leave policies

Job summary

Asda is hiring a Performance Media Manager to drive customer acquisition and growth across Clothing & Home. You will own strategy and execution of paid search, paid social, display and affiliates, leading a small team and partnering with agencies to optimise ROI in a fast-paced retail environment.

You will collaborate with brand, trading, e-commerce and analytics teams, using data to inform targeting and media planning. The role offers hybrid working and a comprehensive benefits package.

Qualifications

• Experience managing multi-channel performance media programmes in retail or ecommerce.
• Proven ability to turn data into actionable insights.
• Demonstrated agency management experience with media partners.

Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across Clothing and Home.
• Manage and develop one direct report.
• Work with external media agencies to brief, optimise and review channel performance.
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics.
• Use data to inform audience targeting and media planning.
• Complete weekly reporting on campaign performance and KPIs.
• Lead test-and-learn roadmaps to improve efficiency and ROI.
• Partner with agency teams to monitor KPIs and extract insights.
• Champion customer-first thinking aligning with brand strategy and commercial goals.

Skills

Multi-channel performance

Paid Search

Paid Social

Affiliates

Agency management

Data-driven

Cross-functional

Line management

Communication

Budget management

Job description

Job Title

Performance Media Manager

Location

George House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Brand/Product Marketing

Closing Date

8 October 2026

Location: George House, Lutterworth

Team: George Performance Marketing – Clothing & Home

Reports to: Lead Manager - Performance Media, SEO and CRM for George and Asda

Fixed Term Contract to May 2027

Performance Media Manager

Looking for an experienced Performance Media Manager to join our Marketing team, with a focus on driving customer acquisition, engagement and growth across our Clothing and Home categories.

This role is ideal for someone who combines strategic thinking with hands‑on execution, has a deep understanding of performance marketing channels and best practice, and enjoys working cross‑functionally in a fast‑paced retail environment.

Key Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across both Clothing and Home.
• Manage and develop one direct report, supporting their growth and delivery.
• Work closely with external media agencies to brief, optimise and review channel performance, including Paid Search, Paid Social, Display and Affiliates.
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
• Use data and insights to inform audience targeting, media planning and optimisation strategies across performance channels.
• Complete weekly reporting on campaign performance, analyse KPIs and make recommendations to improve future activity.
• Lead test-and-learn roadmaps to improve campaign efficiency, effectiveness and commercial return.
• Partner with agency teams to monitor performance media KPIs and extract actionable insights.
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals.

Ideal Experience & Skills

• Proven experience managing multi-channel performance media programmes, particularly Paid Search, Paid Social and Affiliates, within a retail or e-commerce environment. Experience in Fashion or Home is preferred but not essential.
• Strong agency management experience across media and technology partners.
• A strategic mindset with the ability to interpret data and turn insights into action.
• Confident using performance and customer data to influence decision‑making and stakeholder conversations.
• Comfortable building relationships and working with cross‑functional teams including trading, e-commerce, brand and analytics.
• Line management experience with the ability to support and develop a team.
• Strong communication, planning and organisational skills.
• A self‑starter who thrives in a fast‑paced, commercial environment.
• Previous experience managing multi‑million‑pound performance media budgets

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves