Retail Performance Media Lead - Hybrid Role

Asda; Lutterworth; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount in store and온라인

Wellbeing services access (Stream, 24/

Job summary

Asda in the UK seeks an experienced Performance Media Manager to drive customer acquisition and growth across Clothing and Home categories. Based at George House in Lutterworth, you will own the performance media strategy with hands-on execution and cross-functional collaboration.

The role combines strategic thinking with practical delivery, requiring strong knowledge of Paid Search, Paid Social, Display and Affiliates, plus line management of one direct report.

Qualifications

• Proven experience managing multi-channel performance media programmes.
• Retail or e-commerce experience preferred, especially in Fashion or Home.
• Line management experience and ability to collaborate with cross-functional teams.

Responsibilities

• Own the strategy, planning and delivery of performance media campaigns across both Clothing and Home.
• Manage and develop one direct report, supporting their growth and delivery.
• Work closely with external media agencies to brief, optimise and review channel performance, including Paid Search, Paid Social, Display and Affiliates.
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns.
• Use data and insights to inform audience targeting, media planning and optimisation strategies across performance channels.
• Complete weekly reporting on campaign performance, analyse KPIs and make recommendations to improve future activity.
• Lead test-and-learn roadmaps to improve campaign efficiency, effectiveness and commercial return.
• Partner with agency teams to monitor performance media KPIs and extract actionable insights.
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals.

Skills

Multi-channel marketing

Performance media

Team management

Data-driven decision making

Agency management

Job description

Asda in the UK seeks an experienced Performance Media Manager to drive customer acquisition and growth across Clothing and Home categories. Based at George House in Lutterworth, you will own the performance media strategy with hands-on execution and cross-functional collaboration.

The role combines strategic thinking with practical delivery, requiring strong knowledge of Paid Search, Paid Social, Display and Affiliates, plus line management of one direct report.