Paid Media Specialist — Growth & Analytics (Hybrid)

FOOTASYLUM; Rochdale; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

Footasylum is seeking a Paid Media Executive to join our hybrid team in Rochdale. You will manage paid media campaigns across search, social and programmatic channels, aligning with trading and creative teams to drive profitable customer acquisition.

The role emphasizes performance marketing, ROAS optimization, and data-driven decision making using GA4 and Excel. You will contribute to budgeting, testing, reporting, and staying current with platform changes to capitalize on opportunities.

Qualifications

• Experience in paid media and performance marketing.
• Proficiency with Google Ads and Meta Ads Manager.
• Strong analytical skills with ability to turn data into actions.

Responsibilities

• Support the setup, activation and day-to-day management of paid media campaigns across channels including Paid Search, Performance Max, Demand Gen and Paid Social.
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, identifying opportunities for optimisation.
• Complete regular budget and pacing checks to ensure spend remains aligned to agreed plans and trading priorities.
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements to improve efficiency and commercial performance.
• Support product feed and catalogue-led campaign activity, working with relevant teams to identify and resolve product or data issues.
• Work closely with Ecommerce Trading, Creative, CRM, Buying and Merchandising teams to align paid media activity with campaigns, product launches, promotions and stock priorities.
• Produce regular performance reports and clearly communicate key drivers, risks, opportunities and recommended actions.
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, documenting learnings and next steps.
• Conduct competitor and market analysis to understand promotional activity, messaging, channel trends and customer acquisition opportunities.
• Maintain accurate campaign naming, tracking and measurement standards to support reliable reporting and attribution.
• Support agency, platform and technology partners where required, ensuring actions and deliverables are followed through.
• Stay up to date with changes across major advertising platforms and proactively share relevant opportunities with the wider team.

Skills

Paid media

Performance marketing

Digital marketing

Google Ads

Meta Ads Manager

Analytics

Excel

Communication

Team collaboration

Tools

Google Analytics / GA4

Microsoft Excel

Job description

Footasylum is seeking a Paid Media Executive to join our hybrid team in Rochdale. You will manage paid media campaigns across search, social and programmatic channels, aligning with trading and creative teams to drive profitable customer acquisition.

The role emphasizes performance marketing, ROAS optimization, and data-driven decision making using GA4 and Excel. You will contribute to budgeting, testing, reporting, and staying current with platform changes to capitalize on opportunities.