Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Maidstone; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading national digital health company seeks a Performance Marketing Manager to enhance revenue for its Dental Cover products. This full-time remote role offers an opportunity to work with senior leadership and contribute to healthcare accessibility. Candidates should have a strong background in paid advertising, creativity, and analytical skills.

Benefits

100% remote work

Full-time stability

Aligned time zone

Meaningful work to improve healthcare access

Qualifications

• Proven track record in driving growth via paid platforms.
• Fluent in English and results-driven.
• Passionate about improving healthcare access.

Responsibilities

• Develop and execute paid search and social campaigns.
• Monitor, analyze, and optimize campaigns for ROI.
• Manage budgets effectively to ensure optimal spend.

Skills

Analytics

Paid Advertising

Creativity

Campaign Management

Strategy

Job description

Social network you want to login/join with:

Performance Marketing Manager (Full-Time/Remote), Maidstone

Client: Digital Smile Planning

Location: Maidstone, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail and Corporate Dental Cover across the country.

The company has been operating successfully with a globally distributed team since 2017.

The Role

Role Objectives

This performance marketing role seeks a proven track record in driving growth via paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for Dental Cover products, reporting to the Head of Marketing, and working within the Retail and Corporate divisions. The role is full-time, 40 hours/week, with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane).

Key Responsibilities

• Develop and execute paid search and social campaigns to acquire and retain members.
• Create platform-specific ad creatives and detailed plans to drive revenue across channels like Facebook, Instagram, TikTok, and YouTube.
• Monitor, analyse, and optimise campaigns for ROI, click-through rates, and cost per acquisition.
• Collaborate with sales, content, design, and IT teams to align messaging and optimise campaigns.
• Conduct keyword research, manage bids, ad copy, and landing pages.
• Develop lead generation ideas through funnel campaigns, track performance, and troubleshoot issues.
• Manage budgets effectively to ensure optimal spend and performance.
• Implement A/B testing, develop hypotheses, and analyze results for continuous improvement.
• Generate regular performance reports, providing insights and actionable recommendations.
• Explore new platforms and channels for growth, collaborating with creative teams and aligning with organic strategies.

Key Performance Indicators

• Growth in Dental Cover sales (monthly)
• ROI and customer lifetime value
• Customer Acquisition Cost (CAC)

Ideal Profile & Requirements

Passionate, results-driven, experienced in paid advertising platforms, strategic, analytical, and creative. Fluent in English, with high integrity and a growth mindset. Must meet all listed requirements.

What's on Offer?

• 100% remote work
• Full-time stability
• Aligned time zone
• Established company with a national presence
• Meaningful work to improve healthcare access
• Work with top leadership and a supportive culture