Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Colchester; Remote; GBP 35,000 - 60,000; Full time

Job summary

JR United Kingdom is seeking a Performance Marketing Manager to enhance revenue through strategic paid advertising channels. This remote role demands expertise in Google and Meta Ads, while contributing to a mission supporting digital health initiatives. Join a leading company in the dental industry, offering a collaborative work environment and the chance to drive impactful marketing strategies.

Benefits

100% remote work environment

Full-time stable position

Work in a compatible time zone

Contribute to a meaningful mission

Supportive team environment

Qualifications

• Experience with Google Ads, Meta Ads, and other paid platforms.
• Strong analytical and strategic skills.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search strategies across multiple platforms.
• Manage PPC campaigns and optimize for ROI.
• Generate performance reports and insights for continuous improvement.

Skills

Digital Marketing

Data Analysis

Paid Advertising

Creative Strategy

Campaign Management

Job description

Social network you want to login/join with:

Performance Marketing Manager (Full-Time/Remote), Colchester

Client: Digital Smile Planning

Location: Colchester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising healthcare accessibility and affordability for Australians. It is the top-rated dental cover in the country, offering Retail Dental Cover and Corporate Dental Cover across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Role Objectives

This performance marketing role seeks an experienced professional with a proven track record in driving growth through paid channels such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. The goal is to increase revenue and sales for our dental cover products.

The role reports to the Head of Marketing and is part of the Retail and Corporate Dental Cover divisions. It is a full-time position of 40 hours per week, with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search strategies to acquire members across Google, Bing, and other platforms.
• Manage paid social campaigns to attract new members and retain existing ones.
• Create platform-specific ad creatives and detailed plans for channels like Facebook, Instagram, TikTok, and YouTube.
• Monitor, analyse, and optimise PPC campaigns for ROI, click-through rates, and cost per acquisition.
• Collaborate with sales to align messaging and support enterprise growth.
• Conduct keyword research, manage bids, ad copy, and landing page optimisation.
• Analyse paid social campaigns to maximise ROI and reduce costs.

Own the Complete Funnel

• Generate leads and revenue through targeted top, middle, and bottom funnel campaigns.
• Track campaign performance from impressions to conversions daily.
• Identify and troubleshoot issues at campaign and website levels.
• Report on key metrics and insights regularly.
• Coordinate with design, content, and IT teams to resolve funnel-related issues.

Budget Management

• Manage PPC and paid social budgets effectively to optimise spend and performance.

Testing

• Develop hypotheses and implement prioritised testing plans.
• Coordinate A/B testing of ad copy, creatives, and bidding strategies.

Performance Reporting

• Generate reports on PPC and paid social metrics, providing insights and recommendations for improvement.

Explore New Platforms

• Identify new paid platform opportunities to sustain growth.
• Drive revenue through experimentation and data-driven decisions.
• Work with creative and content teams to ensure alignment with brand guidelines.
• Coordinate with SEO and marketing teams to align strategies.
• Communicate performance and insights to stakeholders.

Key Performance Indicators

• Growth in dental cover sales month-on-month.
• ROI and customer lifetime value from campaigns.
• Customer acquisition cost (CAC) optimisation.

Ideal Profile

Requirements:

• Passion for excellence, supported by references.
• Extensive experience with Google Ads, Meta Ads, and other paid platforms.
• Proven success with Google and Meta ads.
• Analytical, strategic, and creative skills.
• Growth mindset—embracing challenges and feedback.
• Excellent spoken and written English.
• Highest integrity.

If you meet all requirements and believe you're a great fit, we look forward to your application!

What's on Offer?

• 100% remote work environment.
• Full-time stable position.
• Work in a compatible time zone.
• Join a nearly 20-year-old successful organization.
• Be part of a national Australian company.
• Contribute to a meaningful mission.
• Work with top-tier leadership and a supportive team.
• Enjoy a cohesive marketing strategy aligned with broader goals.