Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; City Of London; Remote; GBP 40,000 - 70,000; Full time

Job summary

A leading digital health company is seeking a Performance Marketing Manager to lead growth through paid marketing channels. This fully remote role involves creating data-driven campaigns across various platforms, requiring proven experience in Google Ads and Meta Ads. Join a successful organization focused on revolutionizing healthcare accessibility and making a meaningful impact.

Benefits

100% remote work

Full-time stability

Join a nearly 20-year-old successful organization

Work with top-tier leadership

Contribute to a meaningful mission

Qualifications

• Extensive experience with paid marketing platforms.
• Proven success with Google and Meta ads.
• Strong analytical and collaboration skills.

Responsibilities

• Develop and execute paid search and social campaigns.
• Monitor, analyze, and optimize campaigns for ROI.
• Collaborate with teams to align messaging and optimize sales funnels.

Skills

Performance marketing

Google Ads

Meta Ads

Bing Ads

TikTok

Analytical skills

Job description

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Performance Marketing Manager (Full-Time/Remote), London (City of London)

Client: Digital Smile Planning

Location: London (City of London), United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 28.06.2025

Expiry Date: 12.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia.

Operating successfully with a globally distributed team since 2017, Smile is seeking a Performance Marketing Manager to drive growth through paid marketing channels.

The Role

Objectives

This role requires a proven performance marketer experienced with Google Ads, Meta Ads, Bing Ads, TikTok, and other paid platforms to drive revenue for Smile’s dental cover products.

The manager will report to the Head of Marketing and will be part of the Retail and Corporate Dental Cover divisions. The position is full-time (40 hours/week) with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search and social campaigns to acquire and retain customers.
• Create platform-specific ad creatives and detailed plans to increase revenue across various channels.
• Monitor, analyse, and optimise campaigns to improve ROI, CTR, and CPA.
• Collaborate with sales, design, content, and IT teams to align messaging and optimize the sales funnel.
• Conduct keyword research, manage bids, ad copy, and landing pages.
• Develop lead and revenue generation strategies for all funnel stages.
• Maintain a comprehensive view of campaign performance, troubleshoot issues, and report insights regularly.
• Manage budgets efficiently across campaigns and channels.
• Implement A/B testing hypotheses to improve ad and bidding strategies.
• Generate regular performance reports with actionable insights.
• Explore new advertising platforms and opportunities for growth.
• Align performance marketing strategies with organic initiatives and overall marketing plans.

KPIs

• Growth in dental cover sales (acquisition)
• Return on investment (ROI)
• Customer acquisition cost (CAC)

Ideal Candidate

Must have extensive experience with paid platforms, a growth mindset, excellent English skills, and high integrity. Demonstrated success in running Google and Meta ads is essential. The role suits someone passionate about excelling and achieving results.

What’s on Offer?

• 100% remote work
• Full-time stability
• Work in a compatible time zone
• Join a nearly 20-year-old successful organization
• Contribute to a meaningful mission
• Work with top-tier leadership and a positive culture