Performance Marketing Manager

Gleeson Homes; Sheffield; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading construction firm in Sheffield seeks a Digital Marketing Manager to enhance their digital strategy. This pivotal role involves optimising campaigns across various digital platforms and driving meaningful results. The ideal candidate should possess strong analytical skills, a recognized digital marketing qualification, and a passion for continuous improvement. You'll work closely with teams and external agencies to ensure high-performing digital channels that contribute directly to lead generation and brand strength.

Benefits

Purpose-driven organization

Opportunities for career growth

Qualifications

• Recognised Digital Marketing qualification.
• Genuine passion for digital marketing and performance optimisation.
• Strong analytical skills to translate data into clear actions.

Responsibilities

• Deliver and optimise the digital marketing plan.
• Track, analyse, and report on digital marketing activities.
• Monitor website performance and advise enhancements.

Skills

Digital Marketing

Analytical Skills

Performance Optimisation

Relationship Building

Campaign Management

Education

Digital Marketing Qualification (e.g., CIM)

Job description

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Job Introduction

Are you a data-driven digital marketer who thrives on improving performance, optimising campaigns, and driving meaningful results? We're looking for a Digital Marketing Manager to lead the execution of our digital strategy across PPC, paid social, portals, websites, email, and wider online and offline activity.

This is a pivotal role where you'll shape how we attract, engage, and convert our audiences - all while championing our mission of Building Homes. Changing Lives. If you're passionate about digital, analytical by nature, and motivated by continuous improvement, we'd love to hear from you.

What you'll be doing

As our Digital Marketing Manager, you'll take ownership of delivering and optimising our digital marketing plan. Your work will directly influence lead generation, campaign performance, and the effectiveness of our marketing spend.

Key responsibilities include:

• Driving a company-wide approach to enhancing marketing performance while embodying our values of Passion, Collaboration, and Respect
• Tracking, analysing, and reporting on all digital marketing activity, providing clear recommendations for improvement
• Monitoring website performance and advising on enhancements based on user behaviour, industry trends, and competitor insights
• Improving conversion rates across paid channels through A/B testing of messaging, creative, and targeting
• Working closely with media-buying agencies to optimise budgets and campaign outcomes
• Reviewing portal performance and advising on strategy and spend
• Conducting monthly reviews of marketing activity and development performance to support lead and sales growth
• Evaluating competitor activity and identifying opportunities to strengthen our market position
• Partnering with our SEO agency to deliver annual strategies that improve website health, organic visibility, and keyword rankings
• Championing innovation by testing new tools, channels, and approaches
• Mentoring and supporting the Digital Marketing Assistant, helping them grow and manage their workload effectively

What success looks like

You'll play a key role in delivering:

• High-performing, well-maintained websites with regular testing and updates
• Insight-led recommendations for new products, channels, and campaign improvements
• Strong performance across all paid channels with effective budget utilisation
• Detailed competitor analysis and actionable insights
• An SEO strategy that delivers first-page rankings for priority keywords
• Regularly refreshed PPC copy in collaboration with the National Marketing Manager

What we're looking for

• A recognised Digital Marketing qualification (e.g., CIM or equivalent)
• A genuine passion for digital marketing, analytics, and performance optimisation
• Strong analytical skills with the ability to translate data into clear actions
• A proactive, driven mindset with the determination to make things happen
• Excellent relationship-building skills and the ability to collaborate across teams
• A natural curiosity for digital trends, tools, and emerging opportunities

Why join us

This is an exciting opportunity to take ownership of digital performance within a growing, purpose-driven organisation. You'll work closely with senior leaders, influence strategy, and help shape the future of our digital marketing approach.

If you're ready to make a real impact and grow your career in a supportive, forward-thinking environment, we'd love to hear from you.