Performance Marketing Manager

Creative Resource; Congleton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A recruiting agency is seeking a Performance Marketing Manager for a client in the fast-growing beauty sector. Your responsibilities include managing CRM, automation, and digital campaigns while optimizing ROI and customer journeys. Ideal candidates should have over 5 years' experience in digital marketing, with a focus on performance marketing. Competitive salary offered in a dynamic and collaborative environment.

Benefits

Competitive salary package

Opportunity to shape digital strategy

Collaborative environment

Qualifications

• 5+ years’ experience in digital marketing, performance marketing, or demand generation.
• Proven ability to run paid search (PPC), paid social, SEO, and CRM campaigns.
• Hands-on skills with Google Ads, Meta Ads, GA4, CMS, and marketing automation.

Responsibilities

• Plan and deliver multi-channel marketing campaigns.
• Manage digital channels including Google Ads, Meta Ads, and SEO.
• Oversee paid media with agency partners, optimising for ROI.

Skills

Performance marketing

Demand generation

Multi-channel campaigns

PPC

SEO

CRM

Analytics

Google Ads

Meta Ads

GA4

Tools

Google Ads

Meta Ads

GA4

CMS

Marketing automation

Job description

We’re recruiting a PerformanceMarketing Manager with strong expertise in performance marketing, demand generation, and multi-channel campaigns to join our client in a fast growing beauty sector. You’ll take ownership of CRM, automation, paid media, SEO, and digital journeys. They work 5 days a week from their Cheshire based office.

Responsibilities

• Plan and deliver multi-channel marketing campaigns
• Manage digital channels:Google Ads, Meta Ads, LinkedIn Ads, SEO, CRM, automation, CMS.
• Oversee paid media with agency partners, optimising for ROI.
• Define and optimise customer journeys across web, email, and mobile.
• Use GA4 and analytics dashboardsto report, test, and improve performance.
• Stay ahead of digital trends, AI tools, and competitor activity.

Requirements

• 5+ years’ experience in digital marketing, performance marketing, or demand generation.
• Proven ability to run paid search (PPC), paid social, SEO, and CRM campaigns, briefing and managing agency partners.
• Hands-on skills with Google Ads, Meta Ads, GA4, CMS, and marketing automation.
• Analytical, commercially minded, and confident working with data.
• Experience in healthcare, aesthetics, or beauty marketing is desirable.

Why join?

• Dynamic, fast-paced sector with strong growth trajectory
• Opportunity to shape digital strategy and campaigns with real impact
• Collaborative, commercially focused environment
• Competitive, negotiable salary package

Our Commitment to Diversity

We are committed to improving diversity, equity and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.