People Project Manager

Boston Consulting Group; Erith; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading consulting firm in the UK is seeking an Analyst for a hybrid role based in London. The position involves working with clients to set up marketing test plans, perform campaign analysis, and support customer journey strategies. Candidates should have knowledge of SQL and/or Python, with an analytical mindset and curiosity about data. This is a 6-month fixed-term contract with a focus on delivering insights for marketing activities.

Qualifications

• Knowledge of SQL and/or Python to pull data from cloud environments.
• Experience with customer-related datasets or a strong interest in analytics.
• Curiosity about data and an analytical approach to problem-solving.

Responsibilities

• Set up test and learn plans for marketing activities.
• Use AI tools to provide clients with insights.
• Create customer profiles for audience subsets.
• Provide post-campaign analysis reporting.
• Support strategy teams in creating data-driven journeys.
• Build measurement frameworks and KPI trees.

Skills

Working knowledge of SQL

Experience with Python

Interest in marketing analytics

Detail-oriented

Curiosity and analytical mindset

Tools

AWS

Azure

GCP

Salesforce

Braze

Adobe

Job description

Role Overview

As an Analyst, you will work on a specific client or workstream. Initially under the supervision of a more senior member of the team, you will quickly start to take ownership of your own deliverables. Some of the projects and tasks you may work on include:

• Setting up a simple test and learn plan for a client's marketing and CRM activities
• Using RAPP's AI tools to provide clients with insights on what creative elements of a campaign are working, and why
• Creating a customer profile for a specific audience subset and reporting back to a client
• Providing post‑campaign analysis reporting for clients that tell them what elements of a campaign worked and how they should optimise the activity moving forward
• Supporting the experience strategy team in the creation of a data‑driven customer journey
• Building a KPI tree or measurement framework that tells a client the key metrics they should track and try to move, marketing orchestration/ad‑tech tools/stacks (Salesforce, Braze, Adobe, DSPs, etc.)
• Basic customer segmentation and modelling
• Test and learn programmes
• Campaign analysis
• Customer journey/experience planning

Where You’ll Work

London – Hybrid working (2 days per week in the office). 6‑month fixed‑term contract.

What We’re Looking For

You have a working knowledge of SQL and/or Python, and can independently write code to pull data from a cloud environment (AWS/Azure/GCP). You have experience working agency, consulting or client‑side with customer‑related datasets – think marketing analytics, sales analysis, product analysis, consumer profiling, etc. If you don’t have this experience, a demonstrable interest in growing your experience in this area and the ability to show how your previous work will help you succeed is required.

More important than your technical skills and past experience is your attitude, and what makes you tick. You are curious, ask a lot of questions and are most interested in the "why" of data – what it means and what clients should do with it. That curiosity extends to a desire to understand a dataset and not just take it at face value. You are accurate, detail‑oriented, and if a piece of data looks wrong you’ll want to know why that might be. You will want to work independently even if that doesn’t happen on Day 1, and you will have an interest and desire to present your findings to the rest of your team and to clients, even if you don’t have much experience of doing that yet.

Nice to Haves

• Web and social analytics
• Dashboarding/visualisation
• Working with cloud environments in an engineering capacity