Paid Social Growth Lead - Flexible & Global Impact

TUI Care Foundation; Luton; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Attractive salary

Generous holiday allowance

Pension scheme

Extensive travel discounts for you and

Flexible working

Career development

Broaden your horizons

Community involvement

Wellbeing support

Job summary

TUI Care Foundation in the United Kingdom (Luton) is seeking a social media specialist to plan, execute and optimise paid social campaigns across platforms. You will translate stakeholder briefs into media plans with clear rationale and KPIs, and oversee day-to-day campaign operations.

Collaborating with content teams and partners, you will create on-brand creatives, monitor performance, run tests, and deliver regular reports with insights.

Qualifications

• Proven experience in brand awareness and performance marketing on social platforms.
• Strong ability to translate briefs into media plans and KPIs.
• Excellent analytical skills and data-driven decision making.
• Proficient with advertising tools and platforms.

Responsibilities

• Plan, execute and optimise paid social campaigns across platforms with clear rationale and KPIs.
• Oversee day-to-day campaign operations: targeting, budgeting, scheduling; coordinate with platform partners for delivery.
• Collaborate with content teams and partners to create on-brand, resonant creatives.
• Monitor campaign performance, analyse data, and run tests to identify opportunities for improvement.

Skills

Paid social planning

Campaign optimisation

Data analysis

Stakeholder communication

Excel proficiency

Tools

Facebook Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

TUI Care Foundation in the United Kingdom (Luton) is seeking a social media specialist to plan, execute and optimise paid social campaigns across platforms. You will translate stakeholder briefs into media plans with clear rationale and KPIs, and oversee day-to-day campaign operations.

Collaborating with content teams and partners, you will create on-brand creatives, monitor performance, run tests, and deliver regular reports with insights.