Paid Social Specialist

Tui Blue; Luton; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Attractive salary

Generous holiday allowance

Pension scheme

Extensive travel discounts for you, of

Job summary

TUI is seeking a data-savvy Paid Social Specialist to join our UK&I Marketing team in the UK. The role plans, executes and optimises paid social campaigns across major platforms, driving brand and performance outcomes.

You’ll manage day-to-day operations, coordinate with content teams, monitor performance and share insights with stakeholders. Hybrid working is available, with one day per week in the Luton office.

Qualifications

• Proven experience in brand awareness and performance marketing on social platforms.
• Strong understanding of advertising formats and targeting options.

Responsibilities

• Plan, execute and optimise paid social campaigns across platforms with clear KPIs.
• Manage day-to-day campaign operations including targeting, budgeting and scheduling.
• Collaborate with content teams and platform partners to produce on-brand creatives.
• Monitor performance, analyse data and run tests to identify improvement opportunities.
• Deliver regular performance reports and maintain stakeholder relationships.
• Stay ahead of social media trends and new ad features for testing opportunities.

Skills

Campaign planning

Campaign execution

Campaign optimisation

Analytics

Excel

Social platforms knowledge

Tools

Facebook Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

We're looking for a creative, data-savvy Paid Social Specialist to join our UK&I Marketing team and help us connect with customers across the social platforms they love most.

We will be accepting applications until Thursday 29th October and we are able to offer hybrid working for this opportunity, with the successful candidate joining the team once a week in our Luton office.

ABOUT OUR OFFER

• Personal perks: Attractive salary, generous holiday allowance, pension scheme, and extensive travel discounts for you, your family, and friends
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer flexible working arrangements
• Career development: Access to the TUI Learning Hub to help you grow your skills and level-up in your career
• Broaden your horizons: We're a global business, so you'll have opportunities to collaborate with international teams and work on projects that span multiple markets
• Community: Get involved in local charitable initiatives and sustainability programmes like the TUI Care Foundation
• Wellbeing support: We're committed to supporting your mental and physical wellbeing with a range of resources and programmes

ABOUT THE JOB

• You'll plan, execute and optimise paid social campaigns across our platforms, translating stakeholder briefs into well-considered media plans with clear rationale and estimated KPIs
• Managing day-to-day campaign operations is key, you'll oversee targeting, budgeting and scheduling across multiple platforms, working with platform partners when needed to ensure smooth delivery
• Partnering with our content team and platform partners, you'll help create compelling, on-brand creatives that truly resonate with our target audiences
• We need you to continuously monitor campaign performance, analysing data to uncover actionable insights and running tests to identify opportunities for improvement
• Clear communication matters here, you'll deliver regular performance reports with meaningful insights and build strong relationships with internal stakeholders and external partners
• Staying ahead of the curve is part of the role, so you'll keep up with the latest social media trends, emerging platforms and new advertising features to identify innovative testing opportunities

ABOUT YOU

• You bring proven experience in both brand awareness and performance marketing on social platforms, with a strong track record in campaign planning, execution and optimisation
• Your knowledge of social media platforms is comprehensive, you understand advertising formats, targeting options and best practices inside out
• You're proficient with social advertising tools, particularly Facebook Ads Manager, TikTok Ads Manager and Pinterest Ads Manager
• Excellent analytical skills are essential, along with Excel proficiency and the ability to interpret data and translate it into actionable insights
• Your creative mindset and customer focus help you develop compelling ad content that connects with audiences, whilst your excellent attention to detail ensures accuracy across all work

From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.