Global Social Strategy Lead

Tui Blue; United Kingdom; Remote; GBP 100,000 - 150,000; Full time

Benefits offered by this job

Attractive remuneration

Discretionary bonus

Travel benefits

Health & wellbeing support

Flexible working

Learning hub

Global projects

Care Foundation

Job summary

TUI is seeking a strategic leader to define and own the global social strategy across organic, influencer and paid channels, creating a unified playbook that regional teams localise.

You will drive transformation, secure investment, and build a cross-market measurement framework to demonstrate social value as a growth driver alongside traditional media. This global role partners with TUI Studios for scalable execution.

Qualifications

• Proven experience setting strategy across organic, influencer and paid social.
• Experience building playbooks and standards localised across markets.
• Transformation catalyst with a track record elevating social to a strategic priority.
• Skilled in influencing senior stakeholders and building high-performing teams.

Responsibilities

• Define global social strategy across organic, influencer and paid channels and create the playbook and governance.
• Set standards and governance for social across markets and unlock efficiency while activation stays regional.
• Lead transformation to position social as a strategic media channel driving measurable impact.
• Build the business case for social investment using data and insights to secure budget.
• Create a unified measurement framework linking social to commercial outcomes; ensure cross-market insights.
• Collaborate with TUI Studios; promote a 'concept once, adapt everywhere' approach.

Skills

Strategic social strategy

Stakeholder management

Change leadership

Data-driven marketing

Job description

TUI is seeking a strategic leader to define and own the global social strategy across organic, influencer and paid channels, creating a unified playbook that regional teams localise.

You will drive transformation, secure investment, and build a cross-market measurement framework to demonstrate social value as a growth driver alongside traditional media. This global role partners with TUI Studios for scalable execution.