Global Social Strategy Leader

TUI AG; Luton; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Discretionary bonus schemes

Generous travel benefits

Extensive health & wellbeing support

TUI Learning Hub access

Job summary

TUI AG seeks a strategic leader to define and own the global social strategy across organic, influencer, and paid channels. You will create a single playbook that regional teams bring to life locally, govern standards across markets, and drive measurable commercial impact.

Based in a Hybrid UK role (Luton), you will work with TUI Studios, build scalable templates, and champion a test-and-learn culture while influencing senior stakeholders and securing budget for social as a growth driver.

Qualifications

• Proven experience setting strategy across organic, influencer and paid social, not just a single discipline.
• Track record of building strategies, playbooks and standards that are localised and activated across multiple markets and languages.

Responsibilities

• Define our global social strategy across organic, influencer and paid channels, creating the playbook, measurement framework and ways of working for regional localisation and activation.
• Set strategic direction, standards and governance for social across all markets to level up impact and unlock efficiency while activation stays with the regions.
• Lead transformation and change to position social as a strategic, measurable growth driver with executive-level influence and budget validation.
• Build the business case for social investment using data to demonstrate value and link social to commercial outcomes.
• Create a unified measurement and KPI framework with cross-market metrics and shared insights.
• Collaborate with TUI Studios to own master concepts, templates and toolkits, enabling a 'concept once, adapt everywhere' approach.

Job description

TUI AG seeks a strategic leader to define and own the global social strategy across organic, influencer, and paid channels. You will create a single playbook that regional teams bring to life locally, govern standards across markets, and drive measurable commercial impact.

Based in a Hybrid UK role (Luton), you will work with TUI Studios, build scalable templates, and champion a test-and-learn culture while influencing senior stakeholders and securing budget for social as a growth driver.