Global Social Strategy Leader

TUI Group; Luton; Hybrid; GBP 90,000 - 135,000; Full time

Benefits offered by this job

Personal benefits

Flexible working

Career development

Networking opportunities

Community involvement

Job summary

TUI Group is seeking a strategic leader to own the global social strategy across organic, influencer and paid channels, creating a unified playbook and measurement framework to empower regional teams worldwide.

You will drive transformation, elevate social as a strategic growth channel, and build the business case for social investment using data and insights to secure budget and scale impact across markets.

Responsibilities

• You’ll define our global social strategy across organic, influencer and paid, creating the playbook, measurement framework and ways of working that regional teams localise and activate.
• Setting strategic direction, standards and governance for social across all markets is yours to own, levelling up impact and unlocking efficiency while activation stays with the regions.
• Transformation and change leadership are at the core of what you’ll do – you’ll reshape how we think about social across the business, positioning it as a prominent, strategic media channel that drives measurable commercial impact.
• Building the business case for social investment sits with you, using data and insight to shift mindsets, secure budget and demonstrate the value of social as a key growth driver alongside traditional media.
• You’ll build our unified measurement and KPI framework, defining standardised cross-market metrics that link social engagement to commercial outcomes and ensure insights are shared, not siloed.
• Working closely with TUI Studios, you’ll own master concepts, templates and toolkits, championing a 'concept once, adapt everywhere' approach while creative production stays with Studios.

Job description

TUI Group is seeking a strategic leader to own the global social strategy across organic, influencer and paid channels, creating a unified playbook and measurement framework to empower regional teams worldwide.

You will drive transformation, elevate social as a strategic growth channel, and build the business case for social investment using data and insights to secure budget and scale impact across markets.