Paid Social Specialist

TUI Care Foundation; Luton; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Attractive salary

Generous holiday allowance

Pension scheme

Extensive travel discounts for you and

Flexible working

Career development

Broaden your horizons

Community involvement

Wellbeing support

Job summary

TUI Care Foundation in the United Kingdom (Luton) is seeking a social media specialist to plan, execute and optimise paid social campaigns across platforms. You will translate stakeholder briefs into media plans with clear rationale and KPIs, and oversee day-to-day campaign operations.

Collaborating with content teams and partners, you will create on-brand creatives, monitor performance, run tests, and deliver regular reports with insights.

Qualifications

• Proven experience in brand awareness and performance marketing on social platforms.
• Strong ability to translate briefs into media plans and KPIs.
• Excellent analytical skills and data-driven decision making.
• Proficient with advertising tools and platforms.

Responsibilities

• Plan, execute and optimise paid social campaigns across platforms with clear rationale and KPIs.
• Oversee day-to-day campaign operations: targeting, budgeting, scheduling; coordinate with platform partners for delivery.
• Collaborate with content teams and partners to create on-brand, resonant creatives.
• Monitor campaign performance, analyse data, and run tests to identify opportunities for improvement.

Skills

Paid social planning

Campaign optimisation

Data analysis

Stakeholder communication

Excel proficiency

Tools

Facebook Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

• You'll plan, execute and optimise paid social campaigns across our platforms, translating stakeholder briefs into well-considered media plans with clear rationale and estimated KPIs
• Managing day-to-day campaign operations is key, you'll oversee targeting, budgeting and scheduling across multiple platforms, working with platform partners when needed to ensure smooth delivery
• Partnering with our content team and platform partners, you'll help create compelling, on-brand creatives that truly resonate with our target audiences
• We need you to continuously monitor campaign performance, analysing data to uncover actionable insights and running tests to identify opportunities for improvement
• Clear communication matters here, you'll deliver regular performance reports with meaningful insights and build strong relationships with internal stakeholders and external partners
• Staying ahead of the curve is part of the role, so you'll keep up with the latest social media trends, emerging platforms and new advertising features to identify innovative testing opportunities

  You bring proven experience in both brand awareness and performance marketing on social platforms, with a strong track record in campaign planning, execution and optimisation

• Your knowledge of social media platforms is comprehensive, you understand advertising formats, targeting options and best practices inside out
• You're proficient with social advertising tools, particularly Facebook Ads Manager, TikTok Ads Manager and Pinterest Ads Manager
• Excellent analytical skills are essential, along with Excel proficiency and the ability to interpret data and translate it into actionable insights
• Your creative mindset and customer focus help you develop compelling ad content that connects with audiences, whilst your excellent attention to detail ensures accuracy across all work

  From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.

• Personal perks: Attractive salary, generous holiday allowance, pension scheme, and extensive travel discounts for you, your family, and friends
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer flexible working arrangements
• Career development: Access to the TUI Learning Hub to help you grow your skills and level-up in your career
• Broaden your horizons: We're a global business, so you'll have opportunities to collaborate with international teams and work on projects that span multiple markets
• Community: Get involved in local charitable initiatives and sustainability programmes like the TUI Care Foundation
• Wellbeing support: We're committed to supporting your mental and physical wellbeing with a range of resources and programmes