Paid Media Executive - Jduk

JD GROUP; Bury; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading digital marketing firm in the United Kingdom is seeking a Paid Media Executive to join their in-house team. The role involves managing paid media accounts, optimizing campaigns, and ensuring performance meets established standards. Candidates should have strong analytical skills, attention to detail, and proficiency in relevant tools like MS Excel and Google Docs. This position offers opportunities for professional development and collaboration across digital channels.

Qualifications

• Strong numeracy and literacy skills are essential.
• Ability to work under pressure and multi-task effectively.
• Proactive in identifying issues and providing solutions.

Responsibilities

• Demonstrate understanding of Paid Media elements.
• Complete high-standard performance reports.
• Monitor daily delivery and optimize campaigns based on KPIs.
• Carry out daily budget checks and implement changes as needed.
• Collate data and generate performance analysis reports.

Skills

Campaign planning and activation

Performance analysis

Attention to detail

Time management

Effective communication

Tools

MS Excel

PowerPoint

Office365

Google Docs

Job description

Role Overview

You will be a part of our market-leading in-house Paid Media team and will work across all major and emerging paid media platforms, such as Google, Microsoft, YouTube, Facebook, Twitter etc.
As a Paid Media Executive, you will be responsible for helping ensure Paid Accounts meet the best-in-class standards we have created through day to day checks, reporting, and optimisation. You will become well versed in our unique and proprietary approach to Paid Media and you will help deliver continual improvement to the accounts. You will also play a part in the strategic vision of the accounts you work on, as well as the over department. You will show a keen desire to learn and develop your skills working closely with the rest of your team.
You will work with our talented team as well as key stakeholders across the business, integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, CRO and Analytics teams.

Key Duties

• Demonstrate a sound understanding of all Paid Media elements, including campaign planning and best-in-class activation.
• Complete performance reports to a high standard, offering context and insight.
• Oversee the monitoring of daily delivery and performance and ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc.) based on agreed campaign KPIs.
• Carry out daily budget checks to ensure spend phasing & performance falls in line with the agreed strategy, reacting to current trends and implement changes where necessary.
• Ensure all hygiene checks are carried out in accordance with team processes and that campaigns are delivered as planned with no errors in delivery.
• Collate data, examine and generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities.
• Have an impeccable level of attention to detail – check data to ensure accuracy at every stage.
• Have a strong time management skills and ability to plan workloads throughout the day and forthcoming week(s)
• Attend all relevant Paid Media training sessions and contribute fully.
• Learn about all relevant tools & technology and become a competent user and become and stay accredited, passing all relevant exams.
• Develop relationships with key partners to nurture performance growth (Google, Facebook/Instagram, Twitter, YouTube etc.)
• Where possible work closely with other digital and non-digital channels to identify channel integration opportunities.

Professional Skills

• Ability to identify issues and be pro-active in providing solutions.
• A high degree of numeracy and literacy.
• Ability to work under pressure.
• Literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
• Effective communication skills.
• Effective presentation skills.
• Analytical & problem solver.
• Effective time management skills with the ability to multi-task.
• A high attention to detail.