Outreach Specialist / Linkbuilder

Madfish; Remote; GBP 40,000 - 50,000; Full time

Job summary

An international product-based IT company is seeking a Link Building Specialist to develop and implement external link acquisition strategies. The ideal candidate will have at least 2 years of experience in link building and a strong understanding of SEO practices. Key responsibilities include analyzing competitors' link profiles, creating content for link-building, and monitoring link effectiveness. The company offers a comprehensive benefits package, including medical insurance, vacation days, and opportunities for remote work.

Benefits

20 paid vacation days per year

Medical insurance

Language courses

Corporate equipment

Paid business trips

Qualifications

• At least 2 years of experience in link building with examples of successful campaigns.
• Understanding of how search engines work, ranking algorithms, and SEO optimization.
• Experience with analysis and optimization tools.

Responsibilities

• Develop and implement a plan for acquiring external links.
• Analyze competitors’ link profiles and identify new opportunities for link acquisition.
• Monitor and analyze the effectiveness of links and regularly update the link profile.

Skills

Link building experience

Understanding of SEO

Proficient with analysis tools

Content creation skills

Relationship management

Analytical skills

International website promotion

Tools

Ahrefs

SEMrush

Moz

Google Analytics

Job description

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

Developing and implementing a strategy for acquiring external links and managing partnerships. The role and tasks will be focused on creating and managing a strategy for acquiring external links to enhance the website’s authority in the eyes of search engines.

📚 Your qualifications:

• At least 2 years of experience in link building with examples of successful campaigns.
• Understanding of how search engines work, ranking algorithms, and SEO optimization.
• Experience with analysis and optimization tools (Ahrefs, SEMrush, Moz, Google Analytics, etc.).
• Content skills: Ability to create and edit content for guest posts, publications, and partner proposals.
• Experience building long-term relationships with partners, webmasters, and bloggers for link placements and publications.
• Analytical skills: Ability to analyze competitors’ links, identify high-quality resources for link building, and track link profile dynamics.
• Experience promoting international websites: Working with multiple language versions and international markets is a plus.

➕ Nice to have:

• Experience in industries such as gambling, betting, fintech, dating, pharma.
• Extensive portfolio of completed projects.
• Existing partner resource base.
• Ability to handle large volumes of tasks and associated risks.

📋 Key responsibilities and your contribution:

• Develop and implement a plan for acquiring external links.
• Analyze competitors’ link profiles and identify new opportunities for link acquisition.
• Work with guest posts, PR materials, and partner publications.
• Monitor and analyze the effectiveness of links and regularly update the link profile.
• Create content for link-building (producing attractive content that can naturally attract links).
• Constantly monitor acquired links, ensure their quality, and promptly address any problematic links (working with the Disavow Tool).
• Create and support PBNs and other methods to improve the link profile.

Benefits

⭐ Days of recovery: 20 paid vacation days per year, paid sick leaves, public holidays off.
⭐ Health: medical insurance, check-ups, gym and mental health services.
⭐ Education: language courses, internal/external trainings, service subscriptions.
⭐ Compensation: corporate equipment you’ll need for success, work remotely or from one of our offices in Europe.
⭐ Work Environment: additional benefits that can be used according to company policy, e.g. paid business trips, free office dinners, holiday bonuses, gifts, team events