Online Fundraising Lead – Test & Learn

Alzheimer's Research UK; Great Abington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Alzheimer's Research UK is seeking an Online Fundraising Manager for a 9-month FTC to drive online fundraising innovation. You will design, test, and implement live campaigns across multiple platforms, while coaching teams and securing stakeholder buy-in to scale impact.

You will lead the Facebook Challenge strategy, explore streaming fundraising and Web3 opportunities, and build partnerships with external agencies to maximise supporter engagement.

Qualifications

• Experience designing, implementing, and evaluating live tests.
• Experience managing relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms.
• Line management experience and team leadership.
• Proven track record of meeting or exceeding financial/non-financial targets.
• Knowledge of GDPR and compliance best practices.
• Experience creating supporter journeys.

Responsibilities

• Lead a test-and-learn approach to fundraising growth and evaluate live campaigns.
• Support and coach teams to generate fundraising through online communities and new tech.
• Lead the Facebook Challenge strategy and coordinate across teams.
• Manage and deliver Facebook challenges annually.
• Develop and oversee streaming fundraising strategies and Web3 opportunities.
• Maintain relationships with external agencies and manage third-party systems.
• Monitor trends, performance, and supporter behavior to adjust strategy.
• Build partnerships with other charities and organisations.
• Lead development of a Streaming New Product Development pipeline.
• Engage online communities to amplify ARUK activity and supporter participation.
• Collaborate with internal teams to ensure consistent supporter engagement online.
• Work with Celebrity and Influencer teams on ARUK influencer strategy.

Skills

Test-and-learn mindset

Stakeholder management

Fundraising strategy

Social media understanding

Line management

GDPR/compliance knowledge

Content creation

Campaign measurement

Online fundraising

Partnership development

Tools

Facebook

Streaming platforms

CRM systems

Analytics tools

Job description

Alzheimer's Research UK is seeking an Online Fundraising Manager for a 9-month FTC to drive online fundraising innovation. You will design, test, and implement live campaigns across multiple platforms, while coaching teams and securing stakeholder buy-in to scale impact.

You will lead the Facebook Challenge strategy, explore streaming fundraising and Web3 opportunities, and build partnerships with external agencies to maximise supporter engagement.