Online Fundraising Manager - Innovation - FTC

CamWebDir; Cambridgeshire and Peterborough; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

Office near Cambridge

Salary around £45,000

Job summary

Alzheimer’s Research UK in Cambridge is seeking an Online Fundraising Manager to lead digital fundraising, online communities, and a test-and-learn growth strategy.

You will develop Facebook Challenge programs, streaming fundraising, and partnerships with third sectors, while coaching teams to improve supporter journeys and compliance.

This role embraces Agile working with ~2 days per week in the office at Granta Park, Cambridge CB21 6AD, and offers a salary around £45,000 plus benefits.

Qualifications

• Experience designing, implementing and evaluating live tests.
• Proven ability to manage relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms.
• Line management experience, leading a team.
• Proven track record of meeting financial and non-financial targets.
• Good practice and understanding of GDPR/compliance.
• Experience creating supporter journeys.

Responsibilities

• Lead test-and-learn campaigns and experiments to grow fundraising.
• Coach teams to generate fundraising through online communities and content formats.
• Lead Facebook Challenge strategy and align efforts across teams.
• Manage and deliver Facebook challenges annually.
• Develop streaming fundraising and explore Web3 opportunities.
• Maintain relationships with external agencies and third-party systems.
• Monitor trends, performance, and supporter behaviour to adjust strategy.
• Collaborate with other organisations to share ideas and opportunities.
• Create a streaming product development pipeline for content creators.

Skills

Test-and-learn

Fundraising strategy

Social media

GDPR/compliance

Line management

Stakeholder management

Job description

This role will be known internally as Online Fundraising Manager*
Key Responsibilities:
Digital Fundraising & Online Communities

• Lead a test-and-learn approach to fundraising growth, designing, implementing, and evaluating live campaigns and experiments, while building strong relationships with internal stakeholders to secure buy-in and ensure successful delivery.
• Support and coach teams to generate fundraising through online communities, including Facebook challenges, streaming channels and new tech. You will provide guidance on content, stewardship, and conversion.
• Lead the Facebook Challenge strategy and translate this for all stakeholders. Bringing all relevant teams together to ensure the Challenges are reaching the right audiences, supporters are stewarded appropriately, and the opportunities of these events are maximised.
• Responsibility for managing and delivering Facebook challenges p.a
• Develop and oversee strategies for streaming fundraising, identifying opportunities within Web3 communities and streaming ecosystems.
• Ownership of relationship with external agencies, holding regular check ins and ensuring the skill levels across the team of third-party systems.
• Monitor trends, campaign performance, and supporter behaviour to inform strategy adjustments and post-event improvements.
• Build relationships with other third sector organisations to share ideas, successes and concerns to build robust fundraising challenges and develop direction for new opportunities.
• Lead the creation of a Streaming New Product Development pipeline to test innovative fundraising approaches with content creators and streaming communities.
• Ensure the team effectively engages online communities to amplify ARUK activity and maximises supporter participation.
• Work with internal teams to ensure consistent supporter engagement and stewardship across all online platforms.
• Work closely with the celebrity and Influencer team to create and deliver the ARUK influencer strategy.

New Audiences & Partnerships

• Lead and oversee the development of partnerships.
• Maximise fundraising opportunities through third-party collaborations and emerging digital channels.
• Work closely with the Celebrity Team to identify potential content creator fundraisers and ensure they are stewarded appropriately.
• Responsible for developing Online Fundraising strategy, providing guidance to team for building partnerships and maximising relationships.

Management

• Attend relevant sector-wide meetings to understand latest trends to inform strategy and direction of team.
• Undertake evaluation of income area, considering contribution, ROI and long-term potential.
• Stay abreast of competitor activity, particularly in designated areas, to inform strategy.
• Develop a full understanding of ARUK systems including data, finance and compliance in order to support the team in creating well informed processes and use of systems.
• Champion the Innovation/Online Fundraising Team across ARUK, sharing knowledge and education teams on the opportunities available.
• Upskill internal teams (e.g. fundraising, corporate, philanthropy)

Knowledge, skills and experience needed:

• Experience in designing, implementing, and evaluating live tests,
• Experience in effectively managing relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms
• Line management experience, particularly experience managing a team
• Proven track record of meeting or exceeding financial and non-financial targets.
• Good practice and understanding of GDPR and compliance.
• Experience in creating supporter journeys

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £45,000 per annum, plus benefits
The closing date for applications is the 11th October 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.