Online Fundraising Manager - Innovation - FTC

Alzheimer's Research UK; Cambridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Alzheimer's Research UK in Cambridge is seeking an Online Fundraising Manager on a fixed-term 9-month contract. You will drive innovation across our fundraising portfolio, lead live tests and campaigns, and collaborate with teams to turn ideas into live initiatives that improve performance.

This hands-on role requires a strong test-and-learn mindset, experience in online campaigns and influencer activity, and the ability to build buy-in with internal stakeholders while delivering measurable

Qualifications

• Experience in designing, implementing, and evaluating live tests.
• Experience managing relationships with internal stakeholders to gain buy-in.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms.
• Line management experience.
• Proven track record of meeting or exceeding targets.
• Knowledge of GDPR and compliance.
• Experience creating supporter journeys.

Responsibilities

• Lead a test-and-learn approach to fundraising growth with live campaigns.
• Secure stakeholder buy-in and ensure successful delivery.
• Coach teams to generate fundraising through online communities.
• Lead the Facebook Challenges strategy and coordination.
• Develop streaming fundraising strategies and identify opportunities.
• Manage relationships with external agencies and third parties.
• Monitor trends and campaign performance to inform strategy.
• Build partnerships with other organisations to explore opportunities.

Skills

Test-and-learn fundraising

Stakeholder management

Fundraising strategy development

Social media & online platforms

Line management

Target delivery / ROI focus

GDPR/compliance knowledge

Create supporter journeys

Job description

Contract type Fixed Term

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

2 days ago

Closing

in 21 days

This is a Fixed Term , 9 months, Full Time vacancy.

The Vacancy

We're looking for a proactive and delivery-focused online fundraising professional to drive innovation and new online product development across our fundraising portfolio. This role is ideal for someone with a strong test-and-learn mindset who thrives on turning ideas into live initiatives, rapidly testing concepts, measuring impact and applying learnings to improve performance. Working across multiple products and propositions, you'll collaborate with teams across the organisation to identify opportunities, build stakeholder buy-in and bring new ideas to life. This is a hands-on role focused on online fundraising innovation, offering the opportunity to shape and test the next generation of fundraising opportunities for ARUK.

This role will be known internally as Online Fundraising Manager*

Key Responsibilities

• Lead a test-and-learn approach to fundraising growth, designing, implementing, and evaluating live campaigns and experiments, while building strong relationships with internal stakeholders to secure buy-in and ensure successful delivery.
• Support and coach teamstogeneratefundraising through online communities,includingFacebook challenges, streamingchannelsand new tech. You willprovideguidance on content, stewardship, and conversion.
• LeadtheFacebookChallengestrategyand translatethis for all stakeholders. Bringing all relevant teams together to ensure the Challenges are reaching the right audiences, supporters are stewardedappropriately,and the opportunities of these events are maximised.
• Responsibility for managing and delivering Facebook challengesp.a
• Develop and oversee strategies for streaming fundraising,identifyingopportunities within Web3 communitiesandstreamingecosystems.
• Ownership ofrelationshipwith external agencies,holding regularcheck ins and ensuring the skill levels across the teamofthird-partysystems.
• Monitor trends, campaign performance, and supporter behaviour to inform strategy adjustments and post-event improvements.
• Build relationships with other third sector organisations to share ideas,successesand concerns to build robustfundraisingchallengesand develop direction for new opportunities.
• Leadthe creation of a Streaming New Product Development pipeline to test innovative fundraising approacheswith content creatorsand streaming communities.
• Ensure the team effectively engages online communities to amplify ARUK activity and maximises supporter participation.
• Work with internal teams to ensure consistent supporter engagement and stewardship across all online platforms.
• Work closely with the celebrity and Influencer team to create and deliver the ARUK influencer strategy.
• Leadand oversee the development ofpartnerships.
• Maximise fundraising opportunities through third-party collaborations and emerging digital channels.
• Work closely with the Celebrity Team toidentifypotentialcontentcreatorfundraisersand ensure they are stewarded appropriately.
• Responsible for developing Online Fundraising strategy, providing guidance to team for buildingpartnershipsand maximising relationships.
• Workwith Digital teamtoidentifynew potential fundraising platforms and digital methods of fundraising.

Management

• Attend relevant sector-wide meetings to understandlatest trends to informstrategyand direction of team.
• Undertake evaluation of income area, considering contribution,ROIand long-term potential.
• Stay abreast of competitor activity, particularly in designated areas, to inform strategy.
• Develop a full understanding of ARUK systems including data,financeand compliancein order tosupport the team increatingwell informed processesand use of systems.
• ChampiontheInnovation/Online Fundraising Team across ARUK, sharing knowledge and education teams on the opportunities available.
• Upskill internal teams (e.g.fundraising, corporate, philanthropy)

Knowledge, skills and experience needed

• Experience in designing, implementing, and evaluating live tests,
• Experience in effectively managing relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms
• Line management experience, particularly experience managing a team
• Proventrack recordof meeting or exceeding financial and non-financial targets.
• Good practice and understanding of GDPR and compliance.
• Experience in creating supporter journeys

Additional Information

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th October 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trialsthat slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

Alzheimer's Research UK

Alzheimer's Research UK is a registered charity, numbers 1077089 and SC042474.
3 Riverside, Granta Park, Cambridge CB21 6AD