Remote Digital Fundraising Campaign Lead

MAF UK; Folkestone; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

MAF UK is seeking a Digital Fundraising and Campaign Lead to shape and deliver its digital fundraising and donor acquisition strategy. You will lead a small team, oversee campaign development, and collaborate across departments to drive acquisition and lifetime value.

With strong expertise in digital marketing, paid media, and storytelling, you will ensure campaigns are innovative, data-driven, and compliant with fundraising regulations, while mentoring staff and reporting to senior leadership.

Qualifications

• Educated to degree or equivalent standard.
• 5 years proven experience in digital fundraising and marketing.
• 2 years management experience in leading digital fundraising or marketing teams.
• Experience writing, reviewing and editing copy for a variety of audiences and uses.
• Ability to communicate clearly, assertively, and diplomatically at all levels.

Responsibilities

• Lead and mentor a team of marketing and campaign professionals fostering a collaborative and high-performing culture.
• Develop the annual digital campaign roadmap, aligning with organisational goals and fundraising targets.
• Act as the key point of contact for marketing and acquisition strategy across the team, ensuring the team delivers on performance, innovation, and extended opportunities.
• Oversee end-to-end development of integrated digital campaigns across paid ads and channels.
• Ensure campaigns are insight-led, audience-focused, and optimised for donor acquisition, retention, and lifetime value.
• Stay abreast of sector trends and emerging technologies, sharing insights with the wider team.

Skills

Digital fundraising

Campaign management

Team leadership

Copywriting

Data analytics

Paid media

Education

Degree or equivalent

Tools

Google Analytics

CRM platforms

Job description

MAF UK is seeking a Digital Fundraising and Campaign Lead to shape and deliver its digital fundraising and donor acquisition strategy. You will lead a small team, oversee campaign development, and collaborate across departments to drive acquisition and lifetime value.

With strong expertise in digital marketing, paid media, and storytelling, you will ensure campaigns are innovative, data-driven, and compliant with fundraising regulations, while mentoring staff and reporting to senior leadership.