Online Fundraising Manager - Innovation - FTC

Alzheimer's Research UK; Great Abington; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Alzheimer's Research UK is seeking an Online Fundraising Manager for a 9-month FTC to drive online fundraising innovation. You will design, test, and implement live campaigns across multiple platforms, while coaching teams and securing stakeholder buy-in to scale impact.

You will lead the Facebook Challenge strategy, explore streaming fundraising and Web3 opportunities, and build partnerships with external agencies to maximise supporter engagement.

Qualifications

• Experience designing, implementing, and evaluating live tests.
• Experience managing relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms.
• Line management experience and team leadership.
• Proven track record of meeting or exceeding financial/non-financial targets.
• Knowledge of GDPR and compliance best practices.
• Experience creating supporter journeys.

Responsibilities

• Lead a test-and-learn approach to fundraising growth and evaluate live campaigns.
• Support and coach teams to generate fundraising through online communities and new tech.
• Lead the Facebook Challenge strategy and coordinate across teams.
• Manage and deliver Facebook challenges annually.
• Develop and oversee streaming fundraising strategies and Web3 opportunities.
• Maintain relationships with external agencies and manage third-party systems.
• Monitor trends, performance, and supporter behavior to adjust strategy.
• Build partnerships with other charities and organisations.
• Lead development of a Streaming New Product Development pipeline.
• Engage online communities to amplify ARUK activity and supporter participation.
• Collaborate with internal teams to ensure consistent supporter engagement online.
• Work with Celebrity and Influencer teams on ARUK influencer strategy.

Skills

Test-and-learn mindset

Stakeholder management

Fundraising strategy

Social media understanding

Line management

GDPR/compliance knowledge

Content creation

Campaign measurement

Online fundraising

Partnership development

Tools

Facebook

Streaming platforms

CRM systems

Analytics tools

Job description

We're looking for a proactive and delivery-focused online fundraising professional to drive innovation and new online product development across our fundraising portfolio. This role is ideal for someone with a strong test-and-learn mindset who thrives on turning ideas into live initiatives, rapidly testing concepts, measuring impact and applying learnings to improve performance. Working across multiple products and propositions, you'll collaborate with teams across the organisation to identify opportunities, build stakeholder buy-in and bring new ideas to life. This is a hands-on role focused on online fundraising innovation, offering the opportunity to shape and test the next generation of fundraising opportunities for ARUK.

This role will be known internally as Online Fundraising Manager* and is a 9-month FTC

Key Responsibilities:

• Lead a test-and-learn approach to fundraising growth, designing, implementing, and evaluating live campaigns and experiments, while building strong relationships with internal stakeholders to secure buy-in and ensure successful delivery.
• Support and coach teams to generate fundraising through online communities, including Facebook challenges, streaming channels and new tech. You will provide guidance on content, stewardship, and conversion.
• Lead the Facebook Challenge strategy and translate this for all stakeholders. Bringing all relevant teams together to ensure the Challenges are reaching the right audiences, supporters are stewarded appropriately, and the opportunities of these events are maximised.
• Responsibility for managing and delivering Facebook challenges p.a
• Develop and oversee strategies for streaming fundraising, identifying opportunities within Web3 communities and streaming ecosystems.
• Ownership of relationship with external agencies, holding regular check ins and ensuring the skill levels across the team of third-party systems.
• Monitor trends, campaign performance, and supporter behaviour to inform strategy adjustments and post-event improvements.
• Build relationships with other third sector organisations to share ideas, successes and concerns to build robust fundraising challenges and develop direction for new opportunities.
• Lead the creation of a Streaming New Product Development pipeline to test innovative fundraising approaches with content creators and streaming communities.
• Ensure the team effectively engages online communities to amplify ARUK activity and maximises supporter participation.
• Work with internal teams to ensure consistent supporter engagement and stewardship across all online platforms.
• Work closely with the celebrity and Influencer team to create and deliver the ARUK influencer strategy.
• Lead and oversee the development of partnerships.
• Maximise fundraising opportunities through third-party collaborations and emerging digital channels.
• Work closely with the Celebrity Team to identify potential content creator fundraisers and ensure they are stewarded appropriately.
• Responsible for developing Online Fundraising strategy, providing guidance to team for building partnerships and maximising relationships.
• Work with Digital team to identify new potential fundraising platforms and digital methods of fundraising.

Management

• Attend relevant sector-wide meetings to understand latest trends to inform strategy and direction of team.
• Undertake evaluation of income area, considering contribution, ROI and long-term potential.
• Stay abreast of competitor activity, particularly in designated areas, to inform strategy.
• Develop a full understanding of ARUK systems including data, finance and compliance in order to support the team in creating well informed processes and use of systems.
• Champion the Innovation/Online Fundraising Team across ARUK, sharing knowledge and education teams on the opportunities available.
• Upskill internal teams (e.g. fundraising, corporate, philanthropy)

Knowledge, skills and experience needed:

• Experience in designing, implementing, and evaluating live tests,
• Experience in effectively managing relationships with internal stakeholders to gain buy-in and drive delivery.
• Experience in fundraising strategy development and delivery.
• Understanding of social media and online platforms
• Line management experience, particularly experience managing a team
• Proven track record of meeting or exceeding financial and non-financial targets.
• Good practice and understanding of GDPR and compliance.
• Experience in creating supporter journeys

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

The closing date for applications is the 11th October 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.