Digital Fundraising Campaigns Lead - Remote UK

The Children's Society; Greater London; On-site; GBP 36,000 - 52,000; Full time

Benefits offered by this job

36 days annual leave

Enhanced parental leave

Pension matched up to 8%

Free counselling

Skills development

Volunteering time off (2 days/year)

Job summary

The Children’s Society is seeking a Digital Marketing Campaigns Lead to join our National Mobilisation team. You will deliver paid digital campaigns to drive donation income, lead generation and supporter engagement across our fundraising products.

You will lead campaigns for weekly lottery, Give Hope online shop and legacy marketing, and you will enable tracking and reporting using Google Tag Manager and Data Studio.

Qualifications

• Experience setting up and running paid social media campaigns across Meta and LinkedIn.
• Experience with Google Ads campaigns across Search and Performance Max.
• Setting up, managing and troubleshooting tags and triggers in Google Tag Manager.
• Reporting on campaign performance and making optimization recommendations.
• Strong communication and teamwork with internal and external stakeholders.

Responsibilities

• Deliver digital marketing campaigns to drive donation income, lead generation and supporter engagement.
• Lead paid digital campaigns for fundraising products (weekly lottery, Give Hope online shop, legacy marketing).
• Track performance of marketing activities using Google Tag Manager and data dashboards.

Skills

Paid social campaigns

Google Ads

Google Tag Manager

Campaign performance reporting

Team collaboration

Tools

Google Tag Manager

Google Ads

Meta Ads (Facebook/Instagram)

LinkedIn Ads

Google Data Studio

Job description

The Children’s Society is seeking a Digital Marketing Campaigns Lead to join our National Mobilisation team. You will deliver paid digital campaigns to drive donation income, lead generation and supporter engagement across our fundraising products.

You will lead campaigns for weekly lottery, Give Hope online shop and legacy marketing, and you will enable tracking and reporting using Google Tag Manager and Data Studio.