Omnichannel Content Executive

Experis; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading staffing firm in the UK seeks an Omnichannel Content Executive to enhance digital experiences across various consumer channels. The successful candidate will be responsible for content creation and strategic alignment with brand communication. Ideal applicants should have proven experience in omnichannel strategies and be comfortable working in dynamic environments. Proficiency in tools like Adobe Creative Cloud and Figma is essential. This role offers a hybrid work model, with 3 days onsite and 2 remote.

Qualifications

• Experience in omnichannel campaigns, especially in retail.
• Ability to navigate ambiguity and present ideas effectively.
• Strong analytical skills with insights into content impact.

Responsibilities

• Own creation and delivery of omnichannel content.
• Ensure brand voice is aligned across channels.
• Collaborate with teams to align content efforts.
• Present ideas to senior stakeholders clearly.
• Support development of digital content toolkits.

Skills

Proven experience in digital content creation

Strong experience with content strategy

Confidence as a presenter

Technical proficiency with Adobe Creative Cloud

Understanding of digital brand storytelling

Tools

Adobe Creative Cloud

Figma

Content Management Systems e.g. AEM

Job description

Job title: Omnichannel Content Executive
Location: Hybrid (3 days a week onsite; 2 days a week remote)
Contract: 6 months (possibility of extension)

Overview

We're seeking an Omnichannel Content Executive to join a dynamic, fast-evolving global team focused on delivering impactful digital experiences across consumer-facing channels. This role sits at the intersection of digital content, retail, and brand communications-requiring a proactive, flexible individual with a strong understanding of omnichannel strategy and execution. You'll be working in an environment of ambiguity, where priorities shift and direction can evolve. Success in this role means taking initiative, proposing ideas, and helping stakeholders understand what's feasible across platforms.

Key Responsibilities

• Own the creation, coordination, and delivery of omnichannel content, including assets for web, CRM, paid, social, retail, trade partners.
• Champion the brand voice and ensure content is aligned with the overarching strategy across channels.
• Collaborate with cross-functional teams (Brand, CX, Channel Leads, Transcreation, and Regional Omnichannel teams) to align content efforts with broader campaign goals.
• Present ideas to senior stakeholders clearly and persuasively-explaining not just what's possible, but what isn't, and why.
• Contribute insight into content creation particularly indirect retail, brand retail—especially valuable if you've worked in sectors like retail, consumer goods, FMCG, or lifestyle.
• Support the development and refinement of toolkits and digital content that reflect on-the-ground retail experiences.
• Drive deployment and content effectiveness using feedback loops, data, and iteration.

What You’ll Bring

• Proven experience in digital content creation for omnichannel campaigns, desirable within retail, indirect retail, or consumer brands.
• Strong experience with content strategy—including web, CRM, paid, social, indirect retail.
• Confidence and clarity as a presenter and stakeholder engager—able to pitch ideas effectively and challenge when necessary.
• Comfort working with ambiguity and navigating a matrixed environment.
• Technical proficiency with tools such as:

• Adobe Creative Cloud
• Figma
• Content Management Systems e.g. AEM

• An understanding of digital brand storytelling, and how to craft content that performs across different consumer touchpoints.
• Ability to analyse retail trends and provide actionable insight into content impact at the point of sale and across digital interfaces.
• Demonstrates strong design capabilities, including sketching, concept exploration, and visual development through experimentation, brainstorming, and iterative refinement.

Nice to Have

• Experience in regulated industries (e.g., vaping, tobacco, alcohol) where compliance impacts content execution.
• Technical proficiency with tools such as:

• Adobe Creative Cloud
• Figma
• Content Management Systems e.g. AEM