New Partnerships Lead - Sport

JLB; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent client in the sports industry is seeking a dynamic and experienced New Partnerships Lead to drive strategic brand partnerships. This role emphasizes building long-term relationships with premium brands and requires at least 8 years of experience in sponsorship sales. Strong interpersonal skills and a proactive mindset are essential for success in this position.

Qualifications

• 8+ years experience in a similar role either brand or rightsholder side.
• Demonstrated success in closing high-value deals.
• Proven ability to manage complex sales cycles with senior stakeholders.
• Deep understanding and knowledge of the sports partnership landscape.

Responsibilities

• Execute the New Partnerships strategy focused on revenue growth.
• Identify, pitch, and secure strategic partnerships with top-tier brands.
• Build and maintain senior-level relationships with key decision-makers.
• Create compelling sales presentations showcasing partnership value.
• Forecast sales activity to the Head of New Partnerships.
• Act as an internal conduit for all prospective new partners.

Skills

Sponsorship sales

Strategic thinking

Interpersonal skills

Communication

Detail-oriented

Job description

Overview

Our client are seeking a dynamic and experienced New Partnerships Lead to build on its commercial partnerships revenue. This role is focused on driving strategic brand partnerships with a strong emphasis on building long-term relationships with premium brands.

Reporting into the Head of New Partnerships, the successful candidate will have a proven track record in sponsorship sales, comfortable working autonomously and collaboratively across global teams.

Main Duties and Responsibilities

1. Execute the New Partnerships strategy, with a focus on revenue growth and long-term value creation.
2. Identify, pitch, and secure strategic partnerships with top-tier brands, leveraging the global appeal of the brand
3. Build and maintain senior-level relationships with key decision-makers across prospective clients
4. Create compelling, insight-driven sales presentations and proposals that showcase the value of the Partnership Platform.
5. Forecast timely and accurate sales activity regularly to Head of New Partnerships, and update activity/prospect status in weekly sales meeting with the wider team
6. An internal conduit for all prospective new partners, involving and updating other departments as and when needed such as content, race promotion, legal, hospitality, and marketing
7. Lead by example with best working practices and processes for both short- and long-term deliverables

Person Specification

• 8+ years experience in a similar role either brand or rightsholder side
• Demonstrated success in closing high-value deals
• Proven ability to manage complex sales cycles with senior stakeholders.
• Ability to think creatively and strategically to develop compelling and innovative partnership solutions.
• Exceptional interpersonal skills, advanced communication and presenting capabilities
• Deep understanding and knowledge of the sports partnership landscape
• Self-starter with a proactive mindset and a passion for building something impactful
• Strong team player who thrives in a global, cross-functional environment
• High attention to detail and commitment to excellence
• Resilient with ability to navigate and manage multiple priorities under pressure