Mobile Advertising Specialist - iGaming CPA & Growth

Betway Global; London Colney; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Learning and development programmes

Employee Assistance programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Job summary

Red Interactive, part of Super Group, is seeking a Mobile Specialist in London to drive state-of-the-art acquisition campaigns across Casino, Sportsbook, and Poker apps in designated markets. You will manage campaigns, set up tracking, and report on performance.

You’ll collaborate with the Mobile Marketing Manager, optimize CPA and ROAS, and query analytics tools like Appsflyer, Adobe Analytics, and Google Analytics. A related degree and advanced Excel skills are required.

Qualifications

• Minimum 2 years in mobile app advertising or performance marketing.
• Degree in Finance/Data Analytics/Marketing or equivalent.
• Strong Excel skills and data-driven mindset.
• Experience with ad tracking platforms (Appsflyer) and analytics tools.
• Excellent written and spoken English.

Responsibilities

• Manage mobile app advertising campaigns across Casino, Sportsbook, and Poker apps in designated markets, focusing on new user acquisition.
• Set up, manage, optimize, and report on campaigns including Apple Search Ads and Mobile AdNetworks.
• Collaborate with the Mobile Marketing Manager to define and execute strategies across brands and markets.
• Focus on KPIs like CPA, ROAS, revenue growth; optimize campaigns accordingly.
• Engage with Country Specialists and other teams; provide post‑campaign analyses and regular performance reports.

Skills

Mobile App Advertising

CPA optimization

Advanced Excel

Appsflyer

Analytics tools (GA/Adobe)

English communication

Cross-functional collaboration

Education

Related degree in Finance/ Data Analytics or Marketing

Tools

Appsflyer

Adobe Analytics

Google Analytics

Job description

Red Interactive, part of Super Group, is seeking a Mobile Specialist in London to drive state-of-the-art acquisition campaigns across Casino, Sportsbook, and Poker apps in designated markets. You will manage campaigns, set up tracking, and report on performance.

You’ll collaborate with the Mobile Marketing Manager, optimize CPA and ROAS, and query analytics tools like Appsflyer, Adobe Analytics, and Google Analytics. A related degree and advanced Excel skills are required.