Mobile Acquisition Specialist - Performance Marketing

Betway Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Learning & development programmes

Performance feedback tools

Employee Assistance programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Job summary

Red Interactive, part of Super Group, is seeking a Mobile Specialist to drive state-of-the-art acquisition campaigns across Apple Search Ads and mobile networks for leading brands in select markets. You will collaborate with the Mobile Marketing Manager to optimize campaigns toward CPA/ROAS targets, focusing on new players and revenue growth.

The role requires strong Excel skills, experience with AppsFlyer and analytics tools, and excellent English communication.

Qualifications

• Minimum 2 years of Mobile App Advertising experience, CPA/ROI focused.
• Related degree in Finance/Data Analytics or Marketing.
• Advanced Excel skills.
• Experience using AppsFlyer.

Responsibilities

• Manage Mobile App Advertising campaigns across multiple products in designated markets, focused on new players’ Acquisition.
• Set up, manage, optimize, and report on campaigns including Apple Search Ads and Mobile AdNetworks.
• Collaborate with the Mobile Marketing Manager to define strategies across brands and markets.
• Focus on KPIs like new customer acquisition, revenue growth and CPA, ROAS.
• Engage with internal stakeholders and conduct post-campaign performance analysis.

Skills

Mobile App Advertising

CPA ROI

Advanced Excel

AI tools

English communication

Education

Finance/Data Analytics/Marketing degree

Tools

AppsFlyer

Adobe Analytics

Google Analytics

Apple Search Ads

Job description

Red Interactive, part of Super Group, is seeking a Mobile Specialist to drive state-of-the-art acquisition campaigns across Apple Search Ads and mobile networks for leading brands in select markets. You will collaborate with the Mobile Marketing Manager to optimize campaigns toward CPA/ROAS targets, focusing on new players and revenue growth.

The role requires strong Excel skills, experience with AppsFlyer and analytics tools, and excellent English communication.