Mobile App Acquisition Specialist (iGaming)

Betway Global

Camden Town

On-site

GBP 45,000 - 65,000

Full time

3 days ago
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Benefits offered by this job

Vitality Health Care
Unum Dental
Life Assurance & Income Protection
Tusker car scheme
Cycle to Work
Retail discounts

Job summary

Betway Group, part of Super Group, is seeking a proactive Mobile App Advertising Manager to drive campaigns across Casino, Sportsbook and Poker brands. You will set up, optimize and report on performance, collaborating with the Mobile Marketing Manager to align strategies across markets.

A strong foundation in CPA/ROI metrics and analytics tools is essential for success. You will work in a fast-paced environment, with a focus on acquiring new customers, increasing revenue and delivering regular

Qualifications

  • 2+ years of Mobile App Advertising experience, focusing on CPA and ROI.
  • Related degree in Finance/Data Analytics or Marketing.
  • Advanced Excel skills and proficiency with analytics tools.

Responsibilities

  • Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, Poker) in designated markets.
  • Set up, manage, optimize, and report on mobile campaigns, including third-party apps, Apple Search Ads and Mobile AdNetworks.
  • Collaborate with the Mobile Marketing Manager to define and execute strategies across brands and markets.
  • Focus on KPIs such as new customer acquisition, revenue growth and CPA, ROAS.

Skills

Mobile App Advertising
Advanced Excel
Appsflyer
Adobe Analytics
Google Analytics
AI tools (ChatGPT)

Education

Finance/Data Analytics or Marketing degree

Tools

Appsflyer
Adobe Analytics
Google Analytics
Excel

Job description

Betway Group, part of Super Group, is seeking a proactive Mobile App Advertising Manager to drive campaigns across Casino, Sportsbook and Poker brands. You will set up, optimize and report on performance, collaborating with the Mobile Marketing Manager to align strategies across markets.

A strong foundation in CPA/ROI metrics and analytics tools is essential for success. You will work in a fast-paced environment, with a focus on acquiring new customers, increasing revenue and delivering regular

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