Mobile Growth Strategist for iGaming Apps

Betway Global

Greater London

On-site

GBP 40,000 - 65,000

Full time

3 days ago
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Benefits offered by this job

Vitality Health Care
Unum Dental
Life Assurance
Income Protection
Tusker car scheme
Cycle to Work
Retail discounts

Job summary

Red Interactive, part of Super Group, is seeking a Mobile Specialist to drive acquisition campaigns across Apple Search Ads and Mobile Ad Networks for our casino, sports, and poker brands in designated markets. You will set up, manage, optimize and report campaigns, collaborate with the Mobile Marketing Manager, and focus on CPA and ROAS KPIs.

The ideal candidate has 2+ years in mobile app advertising, strong analytics skills, experience with Appsflyer, Adobe/Google Analytics, and excellent

Qualifications

  • Minimum 2 years in Mobile App Advertising, focusing on CPA/ROAS.
  • Degree in Finance/Data Analytics or Marketing.
  • Advanced Excel skills and data-driven mindset.
  • Experience with Appsflyer and other analytics tools.
  • Experience with AI tools (e.g., Chat GPT) and digital advertising tools.
  • Strong written and spoken English communication.

Responsibilities

  • Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, Poker) in designated markets.
  • Set up, optimize, and report on campaigns including Apple Search Ads and Mobile Ad Networks.
  • Collaborate with the Mobile Marketing Manager to define strategies across brands and markets.
  • Focus on KPIs like CPA and ROAS; report weekly, monthly, and quarterly.
  • Engage with internal stakeholders and conduct post-campaign performance analyses.

Skills

Mobile advertising
CPA/ROAS focus
Advanced Excel
AI tools (e.g., ChatGPT)
English communication

Education

Finance/Data Analytics or Marketing degree

Tools

Appsflyer
Adobe Analytics
Google Analytics

Job description

Red Interactive, part of Super Group, is seeking a Mobile Specialist to drive acquisition campaigns across Apple Search Ads and Mobile Ad Networks for our casino, sports, and poker brands in designated markets. You will set up, manage, optimize and report campaigns, collaborate with the Mobile Marketing Manager, and focus on CPA and ROAS KPIs.

The ideal candidate has 2+ years in mobile app advertising, strong analytics skills, experience with Appsflyer, Adobe/Google Analytics, and excellent

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