iGaming Growth & Paid Acquisition Lead

Square One Resources; Greater London; Sur place; GBP 85 000 - 100 000; Plein temps

Résumé du poste

Square One Resources is seeking a Performance Marketing Lead in London to drive paid acquisition, traffic growth and revenue for an iGaming affiliate portfolio. You will own multi-channel campaigns across casino, sportsbook and comparison sites, and optimize budgets to deliver measurable results.

The role requires a data-driven leader who can scale paid media, negotiate partnerships and mentor the team to improve CPA, ROAS and ROI while collaborating with marketing, content and analytics.

Qualifications

• Proven experience in performance marketing, paid media or media buying within an iGaming affiliate business.
• Strong understanding of online casino, sportsbook and gambling acquisition.
• Experience scaling paid traffic to affiliate, comparison or review websites.
• Strong commercial understanding of CPA, ROAS, ROI and acquisition economics.
• Experience managing media budgets and optimizing campaigns across multiple paid channels.
• A data-driven approach with the ability to identify opportunities and improve performance.
• Previous leadership or ownership of performance marketing and media buying activity.

Responsabilités

• Own and scale paid acquisition strategies across an iGaming affiliate portfolio, including casino and sportsbook comparison and review websites.
• Plan, launch and optimise campaigns across paid social, programmatic, native advertising and other paid traffic channels.
• Manage acquisition budgets, focusing on CPA, ROAS, ROI and overall campaign profitability.
• Identify new traffic sources, evaluate advertising partners and negotiate commercial deals to support sustainable growth.
• Analyse campaign performance, conversion rates and player acquisition data to identify opportunities for optimisation.
• Work closely with internal marketing, content, analytics and commercial teams to maximise traffic quality and revenue.
• Lead and support media buying activity, ensuring campaigns deliver against performance targets.

Connaissances

Performance marketing

Paid media

Media buying

iGaming

Budget management

Analytics

Outils

DSPs

Programmatic

Description du poste

Square One Resources is seeking a Performance Marketing Lead in London to drive paid acquisition, traffic growth and revenue for an iGaming affiliate portfolio. You will own multi-channel campaigns across casino, sportsbook and comparison sites, and optimize budgets to deliver measurable results.

The role requires a data-driven leader who can scale paid media, negotiate partnerships and mentor the team to improve CPA, ROAS and ROI while collaborating with marketing, content and analytics.