Senior Mobile Specialist

Super Group (SGHC); Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Learning and development

Performance feedback

Employee Assistance Programme

Vitality Health Care

Life Assurance & Income Protection

Cycle to Work

Job summary

Red Interactive, part of Super Group, is seeking a Senior Mobile Specialist to lead mobile growth across multiple brands and international markets. You will drive acquisition strategy, optimize campaigns, and collaborate with Product, CRM and Analytics teams to improve attribution and lifetime value.

You will mentor junior team members, contribute to budget planning and forecast initiatives, and play a key role in ASO and cross-channel optimization within a fast-paced digital marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or a related field
• 4+ years’ experience in mobile marketing, app acquisition or performance marketing
• Proven experience managing large-scale multi-channel mobile app acquisition campaigns
• Strong working knowledge of Apple Search Ads
• Hands-on experience with AppsFlyer and understanding of attribution, incrementality, SKAN and privacy-focused measurement
• Experience managing performance against CPA, ROAS, retention and customer lifetime value
• Strong analytical skills including advanced Excel and platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI
• Experience mentoring or coaching junior team members

Responsibilities

• Own and optimise mobile acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels
• Develop mobile growth strategies across multiple brands and international markets
• Drive performance against CPA, ROAS, LTV and retention targets
• Analyse campaign and customer data to uncover growth opportunities and improve marketing efficiency
• Partner with Product, CRM, Analytics and Marketing Effectiveness teams to improve attribution, onboarding, activation and lifetime value
• Lead testing across creatives, audiences, bidding strategies, landing experiences and app store assets
• Support App Store Optimisation (ASO) initiatives alongside SEO and Product
• Mentor Mobile App Advertising Specialists and contribute to budget planning, forecasting and strategic initiatives

Skills

Mobile marketing

Apple Search Ads

App attribution

Analytics

Mentoring

Budget forecasting

Education

Bachelor’s degree in Marketing/Analytics

Tools

AppsFlyer

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Ready to take ownership of mobile growth across multiple brands and international markets?

We’re looking for a Senior Mobile Specialist to join our Digital Marketing team at Red Interactive, part of Super Group. You’ll lead mobile acquisition strategy and optimisation, using data, experimentation and customer insights to drive acquisition, engagement, retention and revenue.

What you’ll do

• Own and optimise mobile acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels
• Develop mobile growth strategies across multiple brands and international markets
• Drive performance against CPA, ROAS, LTV and retention targets
• Analyse campaign and customer data to uncover growth opportunities and improve marketing efficiency
• Partner with Product, CRM, Analytics and Marketing Effectiveness teams to improve attribution, onboarding, activation and lifetime value
• Lead testing across creatives, audiences, bidding strategies, landing experiences and app store assets
• Support App Store Optimisation (ASO) initiatives alongside SEO and Product
• Mentor Mobile App Advertising Specialists and contribute to budget planning, forecasting and strategic initiatives

What you’ll bring

• A Bachelor’s degree in Marketing, Business, Analytics or a related field
• 4+ years’ experience in mobile marketing, app acquisition or performance marketing
• Proven experience managing large-scale, multi-channel mobile app acquisition campaigns
• Strong working knowledge of Apple Search Ads and major mobile advertising networks
• Hands‑on experience with AppsFlyer and a strong understanding of attribution, incrementality, SKAN and privacy-focused measurement
• Experience managing performance against CPA, ROAS, retention and customer lifetime value
• Strong analytical skills, including advanced Excel and experience with platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI
• Experience mentoring or coaching junior team members

Even better if you have

• Experience in iGaming, sports betting or online gaming
• Knowledge of gambling advertising regulations across multiple jurisdictions
• Experience with App Store Optimisation
• Exposure to CRM, lifecycle marketing and retention strategies
• Knowledge of customer segmentation or predictive analytics
• Experience using AI and automation to improve marketing performance
• Exposure to budget ownership and forecasting

Red Interactive provides marketing and development services to online gaming clients, helping them compete and grow in the UK market.

You’ll join an environment focused on innovation, development and continuous improvement, with access to:

• Learning and development opportunities
• Regular performance feedback and career development support
• Employee Assistance Programme
• Vitality Health Care
• Life Assurance & Income Protection
• Cycle to Work scheme

If you’re an experienced mobile acquisition specialist who loves turning data into growth, we’d love to hear from you.