Senior Mobile Specialist

Betway Global; London Colney; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Cycle to Work

Retail discounts

Tusker car scheme

Job summary

Red Interactive, part of Super Group, seeks a proactive Mobile Marketing professional to own user acquisition across Apple Search Ads and mobile networks. You will craft growth strategies, drive data-led optimisations and partner with Product/CRM to improve onboarding and retention.

You’ll work with cross-functional teams to ensure accurate attribution, reporting, and ASO initiatives while mentoring junior colleagues and contributing to budgeting and strategic plans.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or related field.
• At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
• Proven experience managing large-scale app acquisition campaigns across multiple channels.
• Strong working knowledge of Apple Search Ads and major mobile ad networks.
• Experience with Mobile Measurement Partners (AppsFlyer).
• Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
• Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
• Advanced analytical capabilities with strong Excel and reporting skills.
• Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
• Demonstrated ability to translate performance insights into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Experience mentoring or coaching junior team members.
• Ability to work effectively in a fast-paced, performance-driven environment.

Responsibilities

• Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
• Develop and execute mobile growth strategies across multiple brands and international markets.
• Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
• Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
• Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
• Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
• Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
• Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
• Build strong relationships with platform representatives, media partners and technology providers.
• Deliver regular business reviews and actionable performance insights to senior stakeholders.
• Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
• Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.

Skills

Mobile marketing

Campaign optimization

Data analysis

Apple Search Ads

Major mobile ad networks

Attribution modelling

KPIs: CPA/ROAS/Retention

Excel & reporting

Stakeholder management

Mentoring juniors

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

AppsFlyer

Google Analytics

Tableau/Power BI

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who We Are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Red Interactive, we provide marketing and development services to online gaming clients to help them grow in the hyper-competitive UK online gaming market. We were founded in 2009 and have come a long way since then. We now power the marketing and technology of hundreds of sites in the UK. We are a personable, hands-on agency that cares deeply about innovation, constant improvement and setting high standards.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Why we need you

We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

What You’ll Be Doing

As part of your role, your responsibilities will include:

• Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
• Develop and execute mobile growth strategies across multiple brands and international markets.
• Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
• Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
• Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
• Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
• Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
• Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
• Build strong relationships with platform representatives, media partners and technology providers.
• Deliver regular business reviews and actionable performance insights to senior stakeholders.
• Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
• Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.
• Stay abreast of industry trends, privacy developments, attribution changes and emerging mobile marketing technologies.
• Ensure all activities comply with relevant advertising, gambling and regulatory requirements.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

Essential Skills You’ll Bring To The Table

The necessary skills that we require for this role include:

• Bachelor’s degree in Marketing, Business, Analytics or a related field.
• At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
• Proven experience managing large-scale app acquisition campaigns across multiple channels.
• Strong working knowledge of Apple Search Ads and major mobile ad networks.
• Experience with Mobile Measurement Partners (AppsFlyer).
• Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
• Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
• Advanced analytical capabilities with strong Excel and reporting skills.
• Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
• Demonstrated ability to translate performance insights into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Experience mentoring or coaching junior team members.
• Ability to work effectively in a fast-paced, performance-driven environment.

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some of the following skills:

• Experience within the iGaming, Sports Betting or online Gaming industry.
• Familiarity with gambling advertising regulations across multiple jurisdictions.
• Exposure to App Store Optimisation (ASO) strategies and tools.
• Experience with CRM, lifecycle marketing and retention initiatives.
• Knowledge of customer segmentation and predictive analytics techniques.
• Experience using AI-powered tools and automation platforms to improve marketing effectiveness.
• Previous experience contributing to budget ownership and forecasting processes.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These Competencies Are

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What You’ll Get Back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

• Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
• Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!