Marketing Tech & Data Activation Lead

Sainsbury's; Greater London; Presencial; GBP 55.000 - 75.000; Jornada completa

Descripción de la vacante

Argos is seeking a hands-on digital marketing and analytics specialist to maintain web and app tracking, support advertising operations and help deliver new marketing technology across its digital ecosystem.

You will collaborate with Analytics, Product, Engineering, Legal and Data Governance to ensure solutions meet business and regulatory requirements, while improving data quality, attribution and activation for paid media and customer acquisition.

Formación

• Experience in digital marketing, advertising ops, marketing tech or analytics implementation.
• Knowledge of major analytics/ad platforms like GTM, Adobe Analytics, GA4 and CM360.
• Awareness of UK GDPR, privacy requirements and cookies changes.
• Ability to explain technical findings to non-technical stakeholders.
• Experience coordinating delivery across multiple internal teams, agencies and technology partners.
• Proactive, curious and organised with strong attention to detail.

Responsabilidades

• Manage marketing tags and mobile SDKs using Tealium and related implementation tools.
• Support day-to-day advertising operations, including campaign URL tracking, QR codes, platform configuration and technical troubleshooting.
• Partner with Analytics teams to investigate data quality, attribution and measurement issues across web and app journeys.
• Coordinate the delivery of new marketing technology, tracking and activation capabilities from requirements through testing and launch.
• Manage agency and technology‑partner backlogs, set priorities, monitor delivery and remove blockers.
• Work with media platforms and partners to apply best practice and identify opportunities to improve activation, optimisation and performance.
• Use an agile test‑and‑learn approach to assess new tools, integrations and data‑led media capabilities.
• Work with Product, Engineering, IT, Legal, Privacy and Data Governance teams to ensure solutions meet business, security and regulatory requirements.
• Document implementations, decisions, dependencies and support processes so that solutions can be maintained and scaled.

Conocimientos

Digital marketing

Advertising operations

Marketing technology

Analytics implementation

Stakeholder communication

Project coordination

Attention to detail

Herramientas

Google Tag Manager

Adobe Analytics

GA4

CM360

Descripción del empleo

Argos is seeking a hands-on digital marketing and analytics specialist to maintain web and app tracking, support advertising operations and help deliver new marketing technology across its digital ecosystem.

You will collaborate with Analytics, Product, Engineering, Legal and Data Governance to ensure solutions meet business and regulatory requirements, while improving data quality, attribution and activation for paid media and customer acquisition.