Senior Marketing Analytics Lead — Data-Driven Growth

Humankind Global Recruitment; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Humankind Global Recruitment in Manchester is seeking an experienced Senior Marketing Analyst to join our Marketing Analytics function, turning complex data into meaningful commercial insight across digital channels.

This hybrid role requires two days in the office and covers paid media, websites, apps, affiliates, SEO and other channels to drive data-led marketing decisions and improve performance measurement.

Qualifications

• Experience in marketing analytics, ideally cross‑channel or full‑funnel marketing.
• Strong SQL and data visualization skills (Tableau).
• Ability to translate data into commercially sound recommendations and influence senior stakeholders.

Responsibilities

• Analyse performance across digital marketing channels and identify trends and opportunities.
• Evaluate campaign performance with data-driven improvements.
• Analyse audience behaviour and targeting to improve marketing effectiveness.
• Measure cross‑channel and 360° marketing campaigns.

Skills

Marketing analytics

Cross-channel marketing

Data storytelling

Stakeholder management

Tools

SQL

Tableau

Python

R

Job description

Humankind Global Recruitment in Manchester is seeking an experienced Senior Marketing Analyst to join our Marketing Analytics function, turning complex data into meaningful commercial insight across digital channels.

This hybrid role requires two days in the office and covers paid media, websites, apps, affiliates, SEO and other channels to drive data-led marketing decisions and improve performance measurement.