Marketing Analytics & Attribution Lead

ThinkMarkets; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

ThinkMarkets is seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role collaborates with marketing, finance, and product teams to measure revenue from marketing efforts and develop strategies to enhance performance.

The candidate will collect and analyze data across channels, build dashboards, and integrate data layers with tools like Google Tag Manager, CRM, and

Qualifications

• Bachelor's degree in marketing, data science, computer science or related field.
• 5 years of experience in data analysis, marketing technology, or revenue attribution would be ideal.
• Expertise in marketing attribution models and analytics tools such as Google Analytics, Mixpanel, and Google Tag Manager.
• Experience with marketing technology integrations (CRM, email, and analytics platforms) and data management.
• Strong analytical and problem-solving skills with the ability to deliver actionable insights.
• Excellent communication skills with the ability to present findings to senior management.

Responsibilities

• Data Analysis and Insights: Collect and analyze marketing data from paid media, social, email, etc. to evaluate campaign performance and customer behavior.
• Revenue Tracking and Attribution: Develop and maintain models for accurate revenue attribution across marketing touchpoints; track user journeys and revenue in analytics platforms.

Skills

Data analysis

Marketing analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Data Science/CS

Tools

Google Analytics

Mixpanel

Google Tag Manager

CRM integrations

Email platforms

Job description

ThinkMarkets is seeking a Marketing Analytics and Technology Manager to oversee the implementation and optimization of marketing technology solutions, data analysis, and revenue attribution. The role collaborates with marketing, finance, and product teams to measure revenue from marketing efforts and develop strategies to enhance performance.

The candidate will collect and analyze data across channels, build dashboards, and integrate data layers with tools like Google Tag Manager, CRM, and