Data Activation Lead: Personalisation & MarTech

Virtual Hire Staffing; West of England; Hybrid; GBP 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid working from Bristol office

Comprehensive benefits package

Up to 15% annual bonus

Job summary

Virtual Hire Staffing in Bristol is seeking a Data Activation Lead to drive how we turn customer data into action across email, app and web. You will head the Data Activation team, shape our MarTech stack, and partner with Privacy and Risk to ensure responsible data use.

The role demands building activation-ready data products, managing data pipelines from our cloud data warehouse, and aligning cross-functional teams around a shared roadmap with clear OKRs.

Qualifications

• Experience leading cross-channel activation through an enterprise MarTech stack with measurable uplift.
• Track record building and leading multidisciplinary data/MarTech teams, setting vision and OKRs.
• Strong understanding of data architecture with activation-ready data products, models and pipelines.

Responsibilities

• Leading and developing the Data Activation team, setting vision, OKRs and coaching capability.
• Owning frameworks and delivery plans for personalisation, tiering and targeted support.
• Managing data pipelines that feed activation from our cloud data warehouse.
• Identifying opportunities to use data to improve client and commercial outcomes through the MarTech stack.
• Prioritising the backlog against commercial value, client need and technical feasibility.
• Acting as the go-to person for what's possible with data activation.
• Ensuring MarTech solutions meet architecture, compliance and security standards.

Skills

MarTech

Personalisation

Team Leadership

Data Architecture

GDPR/PECR

Privacy by Design

Server-side Tagging

Cloud Platforms

Stakeholder Management

Budget Management

Digital Marketing

Conversion APIs

Audience Sync

Tools

Segment

Braze

Snowflake

AWS

GCP

Job description

Virtual Hire Staffing in Bristol is seeking a Data Activation Lead to drive how we turn customer data into action across email, app and web. You will head the Data Activation team, shape our MarTech stack, and partner with Privacy and Risk to ensure responsible data use.

The role demands building activation-ready data products, managing data pipelines from our cloud data warehouse, and aligning cross-functional teams around a shared roadmap with clear OKRs.