Marketing Analytics Lead: Data-Driven Growth & Attribution

Quartz Enterprises; Manchester; Hybrid; GBP 60,000 - 86,000; Full time

Job summary

Quartzenterprises is seeking a Senior Marketing Analyst to join the Business Intelligence team in Manchester. You will drive data-driven marketing insights across the full mix, collaborating with stakeholders to align strategies with KPIs.

You will lead on analytics standards, teach others, and develop advanced attribution models, requiring strong SQL, Tableau, and statistical know-how. A cross-channel, cross-functional role with global impact.

Qualifications

• Analytical mindset with ability to translate data into actionable insights.
• Proven experience in marketing analytics across cross-channel or full-funnel.
• Experience influencing senior stakeholders and communicating findings.
• Strong knowledge of marketing measurement methodologies.
• Hybrid business/tech profile with BI and data warehousing concepts.
• Proficiency in SQL and Tableau.
• Excellent written and verbal communication; able to present to non-technical audiences.
• Experience mentoring junior analysts.

Responsibilities

• Identify trends and opportunities from ad platforms and analytics tools.
• Set standards for BI team practices and QA.
• Translate analytical outputs into commercial narratives.
• Mentor junior analysts to raise capability.
• Collaborate with paid media and marketing teams to improve performance.
• Analyze audience behavior, segmentation, targeting.
• Set up tracking parameters, goals, and custom reports.
• Monitor industry trends and platform changes.
• Evaluate new analytics tools and data sources.

Skills

Analytical mindset

Marketing analytics experience

Cross-stakeholder influence

Marketing measurement knowledge

BI concepts

SQL

Tableau

Communication skills

Mentoring juniors

Team collaboration

Data storytelling

Education

Bachelor's degree in Business Analytics or related field

Tools

Tableau

R

Python

BI tools

Job description

Quartzenterprises is seeking a Senior Marketing Analyst to join the Business Intelligence team in Manchester. You will drive data-driven marketing insights across the full mix, collaborating with stakeholders to align strategies with KPIs.

You will lead on analytics standards, teach others, and develop advanced attribution models, requiring strong SQL, Tableau, and statistical know-how. A cross-channel, cross-functional role with global impact.