Marketing Tech Lead: Data-Driven Activation & Tracking

Sainsbury’s Group; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Job summary

Argos is seeking a data-driven marketer with strong analytics and advertising-ops experience to optimise measurement across web and app. You will manage tagging, platforms and integrations, work with stakeholders across product, engineering and privacy, and drive data-led improvements for acquisition and retention.

The role requires practical knowledge of GTM, Adobe Analytics, GA4 and CM360, with privacy awareness and a collaborative, detail-oriented mindset. Hybrid work options may be available.

Qualifications

• Experience with marketing tags, analytics and ad platforms such as Google Tag Manager, Adobe Analytics, GA4 and CM360.
• Awareness of server-side tracking, privacy requirements, UK GDPR, the DMA and changes affecting third-party cookies.
• Ability to analyse technical problems, use evidence to reach a conclusion and explain findings to non-technical stakeholders.
• Experience coordinating delivery across multiple internal teams, agencies and technology partners.
• A proactive, curious and organised approach, with strong attention to detail.

Responsibilities

• Manage marketing tags and mobile SDKs using Tealium and related implementation tools.
• Support day-to-day advertising operations, including campaign URL tracking, QR codes, platform configuration and technical troubleshooting.
• Partner with Analytics teams to investigate data quality, attribution and measurement issues across web and app journeys.
• Coordinate the delivery of new marketing technology, tracking and activation capabilities from requirements through testing and launch.
• Manage agency and technology-partner backlogs, set priorities, monitor delivery and remove blockers.
• Work with media platforms and partners to apply best practice and identify opportunities to improve activation, optimisation and performance.
• Use an agile test-and-learn approach to assess new tools, integrations and data-led media capabilities.
• Work with Product, Engineering, IT, Legal, Privacy and Data Governance teams to ensure solutions meet business, security and regulatory requirements.
• Document implementations, decisions, dependencies and support processes so that solutions can be maintained and scaled.

Skills

Marketing tags

Analytics platforms

Google Tag Manager

Adobe Analytics

GA4

CM360

Cross-functional coordination

Attention to detail

Tools

JavaScript

SQL

Google Cloud Platform

BigQuery

APIs

Job description

Argos is seeking a data-driven marketer with strong analytics and advertising-ops experience to optimise measurement across web and app. You will manage tagging, platforms and integrations, work with stakeholders across product, engineering and privacy, and drive data-led improvements for acquisition and retention.

The role requires practical knowledge of GTM, Adobe Analytics, GA4 and CM360, with privacy awareness and a collaborative, detail-oriented mindset. Hybrid work options may be available.