Marketing Manager - Luxury Real Estate

Up World; Greater London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading property brokerage in London is hiring a Marketing Manager to oversee their marketing strategy and elevate brand visibility. The ideal candidate will have multi-channel marketing experience and a strong ability in brand management, leading a team to drive successful marketing campaigns. The role offers a salary range of £45,000 - £55,000 DOE, with office-based work and flexibility. This influential position directly impacts the company's growth and agent success.

Qualifications

• Experience with campaigns that show commercial impact on conversions or brand growth.
• Proven ability to manage multiple workstreams effectively.
• Hands-on experience in executing marketing strategies.

Responsibilities

• Own and elevate the brand across all channels.
• Lead content creation across various platforms.
• Monitor performance of marketing campaigns and report insights.
• Conduct market and audience research.

Skills

Multi-channel marketing experience

Strong brand skills

Creative skills

Copywriting skills

People management

Organizational skills

Proactive mindset

Job description

Our client is a leading design-led London property brokerage built on a modern, agent-first model inspired by top US firms. Their self-employed agents thrive through exceptional branding, standout digital marketing and a highly personal approach to service.

With a strong reputation, distinctive listings and recent national media coverage, they are scaling quickly - and marketing sits at the heart of that growth. They are now hiring a Marketing Manager to elevate the brand, drive demand, and develop a high-performing marketing function. This is one of the most influential hires in the company, directly shaping how they grow and how their agents succeed.

The Role

We’re looking for a strategic and commercially minded Marketing Manager with broad experience across brand, digital, PR, events and campaigns. You’ll own the full marketing strategy, lead a small but growing team, and deliver work that strengthens the brand and drives measurable outcomes. It’s a hands‑on role that balances creative direction with commercial rigour.

What you’ll do...

• Own and elevate the brand across all channels, ensuring a premium and consistent identity.

• Lead content creation across social, email, website, PR, print, OOH and video.

• Oversee and mentor the Marketing Assistant and Content Creator/Videographer.

• Build campaigns with clear KPIs and track performance, reporting insights and optimising activity.

• Develop templates, toolkits and one‑to‑one support to strengthen agent personal branding.

• Plan and produce high‑quality marketing materials including brochures, pitch decks and guides.

• Deliver lead‑generation campaigns for client acquisition and agent recruitment.

• Identify partnerships, PR opportunities and strategic placements to enhance brand visibility.

• Plan brand events, open houses and networking moments.

• Conduct ongoing market, audience and competitor research.

• Maintain strong online reputation through reviews, testimonials and proactive brand management.

Who you are:

• You have multi‑channel marketing experience with strong brand, creative and copywriting skills.

• You have proven commercial impact through campaigns, conversions or brand growth.

• You are a confident people manager and have hands‑on execution ability.

• You're highly organised, proactive and able to manage multiple workstreams at pace.

Salary:

£45,000 - £55,000 DOE

Logistics:

• Full‑time, office‑based role in Great Portland Street.

• Weekly Monday team meeting (9–11am).

• Mix of office work, shoots, viewings and London travel.

• Flexibility to work from varied locations when needed.