Marketing Manager - LSBM LIMITED

Sales & Marketing; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A private beauty education provider in Greater London is seeking a Marketing Manager to lead marketing strategy and campaigns. The ideal candidate will have a relevant Bachelor's degree and 3-5 years of experience in marketing. Responsibilities include developing marketing strategies, managing marketing channels, and conducting market research to drive brand growth and student enrolment. Strong English copywriting skills and familiarity with digital marketing tools are essential.

Qualifications

• 3-5 years of experience in marketing, branding, or digital marketing.
• Strong brand awareness related to beauty or health industry.
• Experience in KOL or influencer marketing is a plus.

Responsibilities

• Develop marketing and sales strategies with internal teams.
• Plan and deliver marketing campaigns to boost brand awareness.
• Conduct market research and optimize marketing plans.
• Manage marketing channels for consistent brand communication.
• Monitor sales data, prepare reports, and provide recommendations.

Skills

Digital marketing channels

English copywriting

Project management

Social media management

Education

Bachelor's degree in Marketing or related field

Job description

As a Marketing Manager, you will be responsible for LSB's overall marketing development.

Responsibilities

• Working with internal teams to develop marketing and sales strategies and set recruitment targets;
• Planning and delivering integrated marketing and brand campaigns to increase brand awareness and student enrolment;
• Conducting market research and competitor analysis to optimise marketing plans;
• Managing marketing channels including the website, social media, and email marketing to ensure consistent brand communication;
• Organising promotional campaigns such as open classes, trial sessions, and seasonal marketing activities;
• Monitoring enrolment and sales data, preparing reports, and providing strategic recommendations to management;
• Leading and coordinating the marketing team to deliver campaigns effectively;
• Managing partnerships with KOLs, influencers, and beauty bloggers to increase brand exposure;
• Organising online and offline events including open days, workshops, and exhibitions;
• Developing relationships with partners and clients.

Qualifications

• Bachelor's degree or above, preferably in Marketing, Business Management, Media Studies, Brand Management, or a related field;
• At least 3-5 years of experience in marketing, branding, or digital marketing;
• Familiarity with digital marketing channels and tools, including social media management as well as content creation and publishing;
• Strong brand awareness and aesthetic sensibility, with interest or sensitivity to the beauty, aesthetics, or health industry;
• Excellent English copywriting skills, capable of producing marketing copy, social media content, and press releases;
• Strong project management and execution capabilities, with the ability to independently plan, organise, and deliver marketing campaigns and partnership projects;
• Experience in KOL, influencer, or blogger marketing would be an advantage.

London School of Beauty and Make-up (LSB) is a private beauty education provider in the UK. Our courses range from foundational beauty therapy and skincare training to advanced non-medical aesthetic treatments. We are committed to providing students with industry‑recognised qualifications alongside strong practical skills.