Marketing Manager - Engagement

Richmond Pharmacology; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading clinical research organisation in London seeks a Marketing Manager – Engagement to create compelling content and enhance participant engagement. Responsibilities include developing SEO strategies and managing social media. Ideal candidates should have over 6 years of marketing experience, strong copywriting skills, and the ability to impact business performance through campaigns.

Benefits

Private Medical

Private Dental

Pension

Up to 30 days Annual leave

Qualifications

• 6+ years of experience in marketing, preferably B2C.
• Experience in volunteer recruitment and medical writing/ethics.
• Strong relationship-building skills.

Responsibilities

• Develop and deliver content-led SEO strategy.
• Oversee email marketing QA for accuracy.
• Manage Trials4Us website content and maintenance.
• Support Marketing Assistant in content skills development.
• Manage internal communications and newsletters.
• Train Marketing Assistant in social media strategy.

Skills

Content creation

Social media management

Campaign strategy

Copywriting

SEO best practices

Email marketing

Database management

Stakeholder relationship building

Education

Bachelor's degree in marketing

Professional qualification e.g. CIM

Tools

CMS platforms

Email marketing systems

Job description

Overview

Title: Marketing Manager – Engagement

Location: London Bridge (4 Days On-Site)

Term: Permanent, Full-time

Salary: Competitive Salary + Benefits (Private Medical, Private Dental, Pension, up to 30 days Annual leave (Inclusive of bank holidays & Many more)

Richmond Pharmacology are an early phase Clinical Research Organisation (CRO), where we are conducting pioneering early phase healthy participants and patient participant trials. Our experienced and world-renowned team, our central London location, and our global reach contribute to making Richmond Pharmacology an exciting and dynamic place to work.

Purpose

The Marketing Manager – Engagement is responsible for creating compelling content and storytelling that connect with key audiences - including participants, volunteers, staff, and the wider research community. The role ensures that all communications across organic social media, campaigns, internal channels, and content-led SEO are consistent, authentic, and engaging. By leading content creation, campaign messaging, and internal communications, the postholder will strengthen participant engagement and brand trust. They will also support the Marketing Assistant in developing execution skills across social, email, and content, embedding high-quality engagement across all touchpoints.

Responsibilities

• Develop and deliver content-led SEO strategy across multiple brands. Lead campaign creative and messaging development, ensuring alignment with brand strategy.
• Oversee QA for email marketing campaigns to ensure accuracy and brand consistency.
• Ownership and management of the Trials4Us website including content creation, uploads and regular maintenance and improvements.
• Support Marketing Assistant’s upskilling in content creation, social media, and email.
• Manage internal communications, including newsletters and intranet updates.
• Oversee organic social media channel strategy, posting calendar, and train Marketing Assistant in execution.

Skills and Experience

• Bachelor's degree in marketing, relevant experience or above.
• Professional qualification e.g. CIM. Level 4 communications or related field or above
• Proven experience in content creation, social media management, and campaign strategy.
• Excellent copywriting, editing, and messaging development skills.
• Knowledge of SEO best practices, CMS platforms, and email marketing systems.
• A good understanding and application of social media marketing across various platforms.
• Experience managing suppliers to create video content for use on websites and social media.
• Strong relationship-building skills, capable of working with stakeholders throughout the organisation.
• Experienced in database management / CRM · Extensive experience in direct marketing campaigns utilising Email and Social media channels.
• 6+ years of experience in marketing, predominantly B2C but B2B also an advantage.
• Experience in volunteer recruitment and understanding of medical writing/ethics in line with regulations when recruiting for clinical trials.
• Ability to impact business performance through marketing campaigns through variety of marketing channels.
• Website content management to align with business objectives, campaigns and studies.

Application

If you are interested in the role, please register your details, including a copy of your CV. Please note, while we try to respond to every candidate, the high volume of applications anticipated may make this impossible and we ask for your patience and understanding