Marketing Manager – Client Campaign Optimisation (Fixed Term Contract)

Russell Publishing; Brasted; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A dynamic publishing company in Brasted is seeking a Marketing Manager to cover maternity leave. The role involves managing B2B marketing strategies, delivering integrated campaigns, and leading a small team. Applicants should have at least 2 years of experience, strong digital marketing skills, and a proven track record in managing campaigns. This position offers a hybrid working model, allowing work from home up to 3 days a week, along with various benefits.

Benefits

Hybrid working (2 days in the office)

Pension contribution

Free car parking

Discounts and wellness tools

Christmas closure

Company events

Qualifications

• 2 years’ experience at Marketing Manager level or equivalent within events or B2B media.
• Proven track record of success in delivering marketing campaigns.
• Ability to manage several projects under tight deadlines.

Responsibilities

• Develop and implement a multi-channel marketing strategy.
• Manage client/product marketing functions and lead generation.
• Track and report regularly on campaign results for improvements.

Skills

Strong digital marketing campaign experience

Excellent communication

Data driven and analytical

People management and coaching

Basic understanding of GDPR

Tools

Microsoft Office

CRM tools

Job description

Department: Marketing – Client Delivery

Up to £40,000 per annum equivalent (9 – 12 month fixed term contract)

Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week.
Our office is located in Brasted, Kent.

Summary:

We are recruiting a hands-on Marketing Manager to join our team on a fixed term basis to cover maternity leave. The Marketing Manager will be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos.We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.

Applicants should have at least 2 years’ experience at Marketing Manager level or similar within a commercial environment, ideally with events experience and people management. B2B media experience desirable but not essential.

Key Responsibilities:

• Develop and implement a multi-channel digital and offline marketing strategy across the product suite to promote the brand.
• Readership and audience acquisition marketing.
• Full management of client/ product marketing function, including digital and lead generation acquisition for the brand.
• Act as brand champion, ensuring adoption of best practice, cross-promotion and knowledge of the industry over time.
• Track industry and marketing developments, reporting findings to all stakeholders.
• Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
• Inform and improve campaign performance through use of data and analytics
• Manage and track agreed marketing spend for the brand.
• Support with the production of collateral including media planners, reports and surveys.
• Attend internal and external training and development events as required.

Key Skills/ Requirements:

• 2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment
• B2B experience working with client campaigns, is desirable
• Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too)
• Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment
• Basic understanding and working knowledge of legislation including GDPR and advertising best practice
• Excellent communication, organisation, and time management skills
• Ability to deliver quality work in a fast paced and high-volume deadline driven environment
• Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes
• Experience in people management and coaching a small team
• Data driven and analytical
• Microsoft Office is essential, including Word and Excel.
• Digital systems including CRM, online marketing tools and social media.
• Adobe creative packages would be advantageous but not essential.

Company Benefits:

We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.

Other benefits also include:

• Hybrid working (2 days in the office)
• Pension contribution
• Free car parking
• Benefits platform with discounts, wellness and engagement tools
• Christmas closure
• Company events

Application:

Due to the nature of our location, applicants will require their own vehicle to travel to work.

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