Marketing Manager

Serve Talent; Norwich; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading company in the engineering sector is looking for a Marketing Manager to lead their marketing team and develop strategies. The role includes collaborating with various departments, managing projects, and ensuring successful execution of campaigns. Ideal candidates will have strong organizational skills, relevant experience in a technical field, and a degree. Benefits include a pension scheme, early finishes, and on-site perks.

Benefits

Company pension

Early finish on Fridays

Cycle to work scheme

On-site parking

Sick pay

Complimentary tea, coffee, milk, and fresh fruit

Qualifications

• Proven experience managing creative and web development projects.
• Experience in engineering or manufacturing environment beneficial.
• Solid understanding of SEO as it applies to marketing.

Responsibilities

• Lead the Marketing team, driving strategy development and project execution.
• Work with cross-functional teams to create engaging content for launches.
• Define campaign goals and evaluate performance against targets.

Skills

Strong organisational skills

Planning skills

Copywriting

SEO understanding

Project management

Education

Degree or equivalent industry experience

Job description

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Position:

Marketing Manager

Location:

Watton

Salary:

£40k - £50k

Duties and Responsibilities:

• Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
• Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
• Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
• Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
• Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
• Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
• Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
• Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
• Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
• Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
• Maintain and update all social media platforms and company websites with regular news and developments.
• International travel may be required.

Key Skills and Experience:

• Strong organisational and planning skills.
• Experience in an engineering or manufacturing environment is beneficial.
• Proven experience managing creative and web development projects.
• Degree or equivalent industry experience.
• Experience in copywriting technical documents.
• Solid understanding of SEO and its application in marketing strategies.

Key Stakeholders and Interfaces:

• Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
• Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
• Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
• Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
• IT: Coordinating with IT for technical support and platform management.
• Accounts: Supporting annual departmental budgeting and overhead planning.
• External Partners: Managing communication with subcontractors and suppliers.

Benefits:

• Company pension
• Early finish on Fridays
• Cycle to work scheme
• On-site parking
• Sick pay
• Complimentary tea, coffee, milk, and fresh fruit

Sounds like something you would be interested in? Hit apply or contact Lewis Woollard directly at 01603 415 100.