Marketing Manager

Hoop Recruitment; Cardiff; On-site; GBP 28,000 - 31,000; Full time

Job summary

A growing organisation in the UK is seeking an experienced Marketing Manager to spearhead B2B marketing strategies that drive lead generation and support business objectives. This in-person role will require a blend of strategic planning and hands-on execution, focusing on integrated marketing campaigns across various channels, including LinkedIn and email. The ideal candidate will have a strong background in developing measurable marketing initiatives that establish the company as a trusted partner in addressing skills gaps.

Qualifications

• Experience in developing multi-channel B2B marketing strategies.
• Strong analytical skills to measure marketing effectiveness.
• Proficient in managing campaigns across various digital channels.

Responsibilities

• Develop and manage integrated B2B lead generation campaigns.
• Collaborate with sales to align marketing efforts with business objectives.
• Analyze performance and adjust strategies as necessary.

Skills

B2B marketing strategy

Lead generation

Campaign management

Analytics and performance measurement

Job description

Marketing Manager Bristol or Cardiff | In-person

Permanent | 37.5 hours per week

Salary : £28,000 – £31,000

About the role We’re working with a growing organisation that’s looking to appoint a Marketing Manager to play a key role in its next phase of growth.

This is a hands-on, full-stack marketing role where you’ll take ownership of multi-channel B2B marketing activity, with a clear focus on lead generation and pipeline growth. You’ll sit at the heart of the commercial function, working closely with sales to ensure marketing activity directly supports business objectives.

If you enjoy combining strategic thinking with delivery — planning campaigns one minute and writing copy or analysing performance the next — this could be a great fit.

As Marketing Manager, you’ll be responsible for building and delivering a multi-channel B2B marketing strategy that strengthens brand presence, clearly communicates value, and generates a consistent flow of high-quality leads.

Your focus will be on positioning the organisation as a trusted partner to businesses looking to address skills gaps, while ensuring marketing activity translates into measurable commercial impact.

Key responsibilities Lead generation & campaigns

Develop and manage integrated B2B lead generation campaigns across channels such as LinkedIn, PPC, email and webinars

Target enterprise and public sector audien...