Marketing Lead

Travel Trade Recruitment Limited; England; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading travel marketing firm in Cheshire is seeking a Marketing Lead to drive their strategy across digital and traditional channels. The role involves executing campaigns for B2B airfare and cruise products, managing supplier relationships, and ensuring brand integrity. Candidates should have a minimum of five years' experience in a senior marketing role. This position offers competitive benefits including an annual bonus, hybrid working options, and personal development support.

Benefits

Annual company bonus

33 days annual leave

Hybrid working options

5% matched company pension contribution

On-site gym and bar

Internal training academy

Qualifications

• Minimum of five years in a senior marketing role.
• Experience in campaign management and market orientation.
• Solid understanding of marketing principles.

Responsibilities

• Create and execute campaigns from start to finish.
• Manage day-to-day relationships with suppliers and stakeholders.
• Coordinate events and sponsorships.

Skills

Campaign management

Creative direction

Communication

Marketing principles

Job description

Overview

My client are seeking a Marketing Lead to join a successful and rapidly growing travel company in their busy modern offices in Cheshire. As they scale the business and expand into new markets they are looking for the ideal candidate to shape and drive their marketing strategy across both digital and traditional channels. This role sits within a team of brilliant marketers, who work with airlines and tourist boards on large and successful campaigns as well as their own brand, so every day is different and diverse! If you are the successful candidate you will get to work across some exciting and well-known brands, and benefit from lots of coaching and mentoring too. Get in touch today to find out more!

The role

My client are looking for a dynamic, experienced marketer to lead on campaigns and projects across the companies B2B airfare and cruise products. The ideal candidate will be looking to build upon experience as a marketing generalist and bring creative ideas and solutions with them so we can enhance our customer journey, drive brand awareness, and increase market share.

Key Duties

• Create and execute stand out campaigns for optimal results, taking ownership from start to finish.
• Take and/or write creative briefs for various campaigns/projects.
• Create content - including authentic copywriting for various channels and some image/video production.
• Meticulously proof-read content to ensure everything produced is of a high standard.
• Write and deliver end of campaign reports including full analysis of any successes/failures.
• Apply learnings from campaign reports to future campaigns to ensure we are always growing, evolving, and improving.
• Coordinate events and sponsorships such as showcase days, trade shows and Fam Trips.
• Manage the day-to-day relationships with our travel suppliers and tourist boards.
• Manage relationships with trade press outlets and creative/digital agencies.
• Keep accurate records to enable the company to track profit and loss, expenditure against budget etc.
• Communicate exceptionally well to manage stakeholder engagement and expectations at all levels.
• Ensure constant innovation in our marketing messages, marketing/communication channels and creative work.
• Maintain brand integrity and ensure all brand guidelines/tone of voice guidelines are adhered to across all channels and touchpoints.

Skills Required

• A minimum of five years in a senior marketing role.
• Have a full-mix marketing skill set including experience in campaign management.
• A good understanding of what it means to be market-oriented and how this translates into marketing and communications.
• Solid understanding of marketing principles.
• Competent in giving creative direction across all aspects of content including copywriting and design.
• An excellent and persuasive communicator confident in pitching to stakeholders at all levels.

The Package

• Annual company bonus in addition to your salary.
• 33 days annual leave, including bank holidays.
• Hybrid working options (minimum three days in the office).
• 5% matched company pension contribution.
• Modern office with on-site gym and bar so you can enjoy a free drink on a Friday!
• Internal training academy to support your learning and personal development.
• Additional company benefits to support your wellbeing and happiness.

Interested?

To apply for this exciting opportunity, please call Gemma (phone number removed) or email your CV to (url removed) Alternatively click 'Apply Now' below and follow our easy to view instructions below