Marketing Lead

Barbour; England; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading lifestyle brand in the UK is seeking a Marketing Lead to join their team in London. The role focuses on driving commercial success for Major Multi-Door partners through the development and implementation of customer-centric marketing campaigns. Key responsibilities include managing marketing requirements for partners, implementing seasonal activities, and tracking campaign performance. The ideal candidate will have a marketing degree, proven experience in retail marketing, and strong communication skills. Benefits include a discretionary bonus scheme and staff discounts.

Benefits

Discretionary Company bonus scheme

Staff discount

Healthcare cash plan

25 days holiday plus bank holidays

Qualifications

• Proven trade and retail marketing experience.
• Experience inside a UK Retail multi-door environment is welcome.
• Demonstrates high standards of attention to detail.
• Strong organisational and time management ability.

Responsibilities

• Drive commercial success through marketing campaigns.
• Manage partners' marketing requirements.
• Implement seasonal marketing activities.
• Be the Brand Champion between partners and Barbour’s teams.
• Track and report on campaign performance.
• Manage budgets and ensure timely campaign delivery.

Skills

Marketing experience

Attention to detail

Communication skills

Organisational skills

Ability to work under pressure

Education

University certificate in marketing

Tools

Outlook

Word

Excel

PowerPoint

Job description

Company Description:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re‑waxing and repairs (first introduced in 1921) and Barbour Re‑Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview:

We are currently recruiting for a Marketing Lead across Major Multi‑Door partners to join our Marketing team based in London. The role will drive commercial success for Barbour’s Major Multi‑Door partners, through the development and implementation of seasonal, customer‑centric marketing campaigns with an aim to successfully deliver our joint vision and help achieve the 5‑year commercial plan. Work closely with Commercial Heads of Sales and Partners to service and manage all areas of the nominated partner’s marketing requirements from asset delivery through to campaign execution, in order to raise brand awareness, drive customer acquisition and engagement, aide sell‑thrus and elevate Barbour brand presentation in the UK & Irish marketplace – in‑store and online.

Essential Duties and Responsibilities:

• Support the UK&IE Head of Marketing with building out priorities and implementation of marketing campaigns to successfully deliver the 5‑year plan for Barbour’s Majors Multi‑Doors, Frasers, John Lewis and Fenwick.
• Work closely with Commercial Heads of Sale team and Partners to service and manage all areas of the nominated partner’s marketing requirements.
• Implement seasonal marketing activity and successfully balance global vision with local requirements, to develop and grow the business, including in‑store, window displays, collabs, pop‑ups, online, social, media and immersive events, and more.
• Be the Brand Champion and key point of contact between wholesale partners and Barbour’s Marketing, Retail, E‑Commerce and Digital teams to ensure alignment to agreed, seasonal plans.
• Ensure project overviews are built out for each marketing activation and performance is tracked, recorded, analysed, reported and shared with relevant stakeholders in a timely manner. Understand successes and areas of improvement for future seasons.
• Support UK&IE Head of Marketing with budget management, tracking and updating the seasonal PO Log across nominated partner segments, ensuring projects and campaigns are delivered on time and on budget, and processed for invoicing on time.
• Work closely with Barbour’s central and partner’s digital & social teams to identify influencers to support in the coordination and delivery of influencer campaigns, which will raise awareness, drive customer engagement & acquisition and aide sell‑thrus.
• Establish efficient ways of working and processes with key partner stakeholders and Barbour to build momentum and ensure a successful partnership within this segment.
• Deliver bespoke asset packs and e‑commerce material to support sell through each season for nominated partners.
• Work collaboratively with Barbour’s UK&IE Sales & Merchandising teams to understand seasonal & commercial priorities and adapt marketing plans to help grow Barbour’s UK&IE business throughout the season.
• Work with Partners and Sales Teams to understand the retail roadmap, identifying opportunities and rolling out shop fit personalisation in line with brand guidelines and in partnership with Barbour’s Store Design and VM teams.
• Manage creative briefing of partner teams & agencies and liaise between them and Barbour to ensure a positive outcome on elevated, seasonal marketing activations, aligning to the agreed objectives.
• Identify incremental opportunities within the specified partners to drive brand visibility and interest, to elevate and amplify our brand presence across their customer touch points, instore and online.
• Lead & support event management of UK seasonal sales launch events, from planning to running of events, including working alongside the central brand and sales team to deliver a bespoke partner experiences.
• Manage approval process of customer imagery requests for nominated partners, and approval of layouts and usage of these images across all channels for key accounts.

Skills and Experience:

• Hold a university certificate in a marketing related degree discipline.
• Proven trade and retail marketing experience.
• Experience inside a UK Retail multi‑door environment welcome.
• An awareness of style and fashion.
• Demonstrates high standards of attention to detail.
• Able to work well under pressure, remain calm.
• Information Technology including: Outlook, Word, Excel, PowerPoint & Internet packages.
• Excellent verbal and written communication skills to build strong relationships internally and externally.
• Practices a growth mindset; is open, flexible, positive and agile.
• Extremely self‑motivated & love of learning.
• Able to work independently and within a team.
• Strong organisational and time management ability.
• Able to establish positive relationships with people at all levels.
• Uses time effectively - works on high priority actions first.

Additional Information:

• Some travel (including overnight stays) throughout UK and Ireland required

Benefits:

• Discretionary Company bonus scheme
• Staff discount
• Healthcare cash plan
• 25 days holiday as standard increasing with length of service plus bank holidays

Note:

In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.