Marketing Executive

Perfect Management Limited; Potters Bar; On-site; GBP 30,000 - 45,000; Full time

Job summary

A small successful distributor is seeking an experienced Marketing Executive to join their team in Potters Bar. This standalone role involves developing marketing strategies, creating engaging content, and conducting customer surveys to enhance product visibility. Ideal candidates should have a passion for software and a proven marketing background. The position requires someone living within easy commuting distance to Potters Bar. Apply now to help drive the company's growth.

Qualifications

• Experience in marketing roles focusing on software or technical products.
• Ability to create engaging content for various platforms.
• Strong analytical skills to track and report on marketing success.

Responsibilities

• Develop and execute a marketing plan with input from Directors.
• Conduct customer surveys to gather feedback on the software.
• Create newsletters and promotional material for the company.

Skills

Blogging

Social media marketing (LinkedIn, Twitter, YouTube)

Analytical skills

Customer engagement

Content creation

Tools

MS Dynamics

Excel

Job description

My client is a small but successful distributor of a CRM/Accounting software, based in Potters Bar and as part of their expansion are seeking an experienced Marketing Executive to join their small team.

Responsibilities

• Blogging – industry related topics, video production, use of Linkedin, Twitter and Youtube
• Customer surveys – what they are not getting from the current system
• Working alongside the Directors to put together marketing plan
• Updating the website with marketing information, blogs etc
• Researching market information and news
• Press releases
• Producing company literature
• Attending network meetings to promote the products
• Writing and producing customer newsletters
• Tracking progress of new client enquiries and updating the MS Dynamics database
• Analytical reports to Excel showing the success of the marketing campaigns

As the product is software the individual needs to have an interest in this area to be able to market the products well.

This is a real marketing role, it is a standalone role and helping the company to grow.

If you have a passion or excitement for software or technical products and have had a proven track record or feel you have good experience that makes you the perfect person and live within easy commuting distance of Potters Bar, Herts, please apply now.