Marketing Effectiveness Lead: AI, Analytics & Strategy

Silver Drum; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Dedicated training time

Industry partnerships

Investment in people

Job summary

Silver Drum, an ambitious indie agency, is seeking a client-facing analytics leader to shape marketing effectiveness. You’ll guide measurement strategies, lead complex analyses from incrementality to marketing mix, and turn insights into actionable recommendations for senior clients.

With direct access to the COO, you’ll mentor analysts, build the team, and help evolve proprietary measurement products while bridging measurement with commercial goals.

Qualifications

• Experience as a client-facing analytics specialist leading measurement discussions.
• Strong technical grounding in R and statistical analysis; familiarity with AI automation.
• Ability to simplify complex ideas, develop people and connect measurement to commercial goals.

Responsibilities

• Define measurement strategies with senior clients and turn insights into recommendations.
• Lead complex analyses including incrementality testing and marketing mix modelling.
• Support pitches with a compelling measurement perspective and strengthen client relationships.
• Mentor analysts and lead a small team to embed measurement across the agency.

Skills

Measurement analytics

Leadership

Client-facing

R

AI automation

Tools

R

Job description

Silver Drum, an ambitious indie agency, is seeking a client-facing analytics leader to shape marketing effectiveness. You’ll guide measurement strategies, lead complex analyses from incrementality to marketing mix, and turn insights into actionable recommendations for senior clients.

With direct access to the COO, you’ll mentor analysts, build the team, and help evolve proprietary measurement products while bridging measurement with commercial goals.