Analytics Director: Marketing Effectiveness & Insights

IPG Mediabrands; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Flexi-leave with 25 days annual leave

Free breakfast and lunch

Early finish Fridays

Electric vehicle salary sacrifices car scheme

Paid time off for volunteering

Private Medical Insurance or Health Cash Plan

Employee Assistance Programme

Job summary

A premier marketing solutions provider in Greater London is seeking a Director (Analytics) to enhance marketing effectiveness for its clients. Responsibilities include consulting on measurement frameworks, collaborating with account teams for data-driven strategies, and supporting agency growth through analytics. Ideal candidates will have extensive experience in marketing consulting and a strong background in analytics. The role offers a dynamic environment with various employee perks, including flexible leave and private medical insurance.

Qualifications

• Experience providing marketing consulting services across a range of sectors.
• Experience in Financial services marketing is desirable.
• Proven expertise in developing and implementing measurement frameworks.

Responsibilities

• Provide consulting services on marketing effectiveness.
• Be the key point of contact for clients on effectiveness projects.
• Embed analytical and data driven planning into client account teams.

Skills

Marketing consulting services

Analytics and data led consulting

Communications skills (written and verbal)

Job description

A premier marketing solutions provider in Greater London is seeking a Director (Analytics) to enhance marketing effectiveness for its clients. Responsibilities include consulting on measurement frameworks, collaborating with account teams for data-driven strategies, and supporting agency growth through analytics. Ideal candidates will have extensive experience in marketing consulting and a strong background in analytics. The role offers a dynamic environment with various employee perks, including flexible leave and private medical insurance.